Data Analytics Manager – Simon‑Kucher – Warsaw, Poland

Simon‑Kucher & Partners is a global consultancy focused on unlocking growth that drives measurable revenue and profit for clients. With over 2,000 employees in 30 countries, we optimize every lever of commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into customer needs and value.

What Makes Us Special

• Be part of an entrepreneurial team that champions independent thinking, initiative, and calculated risk‑taking.
• Advance your career with a thriving company that invests in your professional development at every step.
• Enjoy a flexible work environment that balances autonomy with collaboration, whether remotely or in‑office.
• Prioritize health and wellbeing with competitive benefits that safeguard you and your loved ones.
• Operate in a values‑driven culture that guides all business decisions and fosters positive impact for clients, people, and business.

How You Will Create An Impact

• Lead the design, development, and maintenance of a global marketing analytics framework covering all digital and offline‑to‑online channels.
• Design and implement strategic integration of data‑reporting platforms, ensuring seamless data transfer and comprehensive reporting across all marketing channels.
• Partner with the Head of Digital Strategy & Enablement to define measurement KPIs, attribution models, and reporting standards for global campaigns.
• Own marketing data governance, ensuring consistent definitions, quality, and integrity across CRM, marketing automation, analytics platforms, and BI tools.
• Manage dashboards and automated reporting pipelines that deliver actionable insights to regional and global marketing teams.
• Translate performance data into clear recommendations for optimisation – channel mix, audience targeting, and content strategy.
• Develop advanced segmentation and propensity models to improve campaign targeting and lead scoring.
• Build and maintain tagging, tracking, and data‑integration frameworks that capture full‑funnel marketing performance.
• Provide ad‑hoc analysis to support campaign planning, pipeline forecasting, and ROI measurement.
• Collaborate with IT, sales operations, and finance to align marketing analytics with compliance, commercial reporting, and revenue tracking.
• Support test‑and‑learn initiatives by defining experiment design, control groups, and statistical significance methodologies.

Your Profile

• Proven expertise in marketing analytics with deep knowledge of digital channel measurement, attribution, media mix modelling, and multi‑touch analysis.
• Experience in B2B marketing analytics, ideally within a professional services or consulting environment.
• Highly proficient in Google Analytics (GA4), Google Tag Manager, CRM platforms (Microsoft Dynamics preferred), marketing automation systems (ClickDimensions preferred), and BI tools (Power BI, Tableau, Looker).
• Strong SQL skills and experience working with large, complex datasets and cloud data warehousing systems such as BigQuery.
• Ability to link marketing performance data to commercial outcomes, including pipeline and revenue impact.
• Skilled at simplifying complex data for non‑technical audiences and influencing senior stakeholders.
• Experience managing data governance and compliance with privacy regulations (GDPR, CCPA).
• Strong project‑management skills, capable of prioritising and delivering across multiple concurrent initiatives.
• Excellent written and spoken English (C1 or higher).

Contact

Michalina Grzywacz‑Wardacka

Michalina.Grzywacz‑Wardacka@simon‑kucher.com

If you are interested, please submit your application. Click the ‘Apply Now’ button to begin your application.