Customer Analytics Manager (Retail)

Location: Wałbrzych, Poland

Employer

Gi Group S. A.

Job Description

We are seeking an experienced Customer Analytics Manager for a leading retail company undergoing digital transformation. This pivotal role delivers data‑driven insights to shape customer strategy, boost loyalty, and optimise digital performance. The successful candidate will analyse customer data to understand shopping behaviour, identify purchasing patterns, and uncover drivers that increase store visits and improve business decisions.

Responsibilities

• Drive the analytical agenda across CRM, loyalty programmes, and digital marketing campaigns
• Define, track and optimise KPIs focused on acquisition, retention, churn and customer lifetime value (CLV)
• Design and implement customer segmentation models and establish robust test‑and‑learn frameworks
• Collaborate with business and marketing stakeholders to translate insights into actionable strategies
• Lead and mentor a team of analysts, ensuring timely delivery of dashboards, reports and strategic recommendations
• Build and continuously enhance a comprehensive customer analytics framework
• Conduct in‑depth analysis of shopping behaviour and customer segments to inform decision‑making
• Provide actionable CRM and marketing insights that drive growth and engagement

Requirements

• 5‑7 years of experience in customer analytics, marketing insights or data science, ideally within retail or consumer industries
• Proven expertise in data and CRM analytics, including loyalty programme data models
• Advanced proficiency in SQL and business intelligence tools such as Power BI, Tableau or similar; knowledge of Google Analytics is essential
• Strong business acumen with the ability to translate complex data into clear, actionable insights
• Skilled in data storytelling, turning analysis into compelling narratives that drive decision‑making
• Demonstrated leadership experience, with the ability to mentor analysts and collaborate effectively across functions
• Meticulous attention to accuracy, clarity and impact in all deliverables
• Fluency in Polish and English

Benefits

• Work in a leading retail organisation trusted across Europe
• Competitive salary, career growth and comprehensive benefits
• Discounts on company products
• Continuous learning through training, courses and webinars
• Opportunities to improve language skills and collaborate internationally
• Loyalty rewards, including jubilee awards, extra days off and special discounts
• A supportive, knowledge‑sharing work culture

About Gi Group

Gi Group is a global recruiting agency that supports candidates at every stage of their career. With a presence in over 30 countries and more than 15,000 partner companies, Gi Group offers comprehensive recruiting services and career guidance.