Informacje o stanowisku

technologies-expected :

• Google Optimize
• Hotjar

• Own site performance and lead CRO projects across landing/product pages, checkout, and upsell flows
• Design and run A/B tests on headlines, layouts, CTAs, and offers
• Analyze user behavior using GA4, GTM, Hotjar, etc. to identify conversion bottlenecks
• Collaborate with designers and developers on implementing winning page variations
• Align landing pages with paid media campaigns (especially Meta/Facebook)
• Report on test results and CRO impact on key metrics (CVR, ROAS, bounce rate)

• 3+ years in CRO, ideally in DTC/e-commerce (high-traffic websites)
• Strong experience with Shopify (Shopify Plus preferred)
• Proficiency in A/B testing tools (Google Optimize, VWO, Optimizely)
• Skilled in GA4, GTM, and heatmapping/session tools (e.g., Hotjar, Crazy Egg)
• Good understanding of direct-response copywriting and UX principles
• Data-driven with knowledge of test significance and experiment design
• Fluent English (written and spoken) is required
• Bonus: Basic HTML/CSS or Shopify Liquid knowledge, experience with tools like Triple Whale or Elevar, and formal CRO training (e.g., CXL)

• Long term cooperation
• Hybrid mode of work from Warsaw
• Benefits

Warszawa - Oferty pracy w okolicznych lokalizacjach