CRM & Retention Manager

66_1178853101

Obowiązki

• Contribute to the development of CRM and consumer retention strategies and drive their implementation
• CRM retention management based on consumer insights, business objectives and marketing strategies
• Consumer data management with focusing on developing consumer segmentation and targeting (in line with global guidelines and localization objectives)
• Monitoring and evaluation the effectiveness and accuracy of new campaigns and prepare reports
• Rewards and loyalty program management - preparing. Executing retention campaign briefs, objectives and agency management
• Develop and track program effectiveness (key performance indicators - KPI). Report on program effectiveness to leadership
• Ability to collect data, analyze customer data, interpret and draw assumptions to be checked on consumers: analyze customer data and trends to identify areas of improvement. Recommend solutions to improve customer experience
• Plan and control the budget
• Collaborate with other internal departments as well as with 3rd parties, digital agencies, web and software developers

Wymagania

• University degree in business, marketing or economics
• Knowledge of digital marketing principles
• 5 years of professional experience in digital marketing landscape as CRM Manager within agency or at retail/FMCG
• Professional experience in deployment of CRM strategies, lifecycle campaigns and retention programs
• Proven track record of success in developing and implementing data-driven retention programs
• Very good English (both verbal and written)
• Very good understanding of digital landscape and project management
• Experience with CRM tools e.g. ACS (Adobe Campaign Standards), CDP (Consumer Data Platform), UTM Tool
• Strong interpersonal and communication skills
• Strong analytical skills with experience in data analysis tools
• Good team player, very well organized

Oferujemy

• Full-time employment contract

• Professional onboarding during your first months at JTI

• Individual approach to your development plan including certified trainings organized by both external and internal trainers

• Opportunity to work in open atmosphere in modern office in a group of team-players

• Attractive package of benefits, including among others: company car, private healthcare, sport-card, life insurance, pension plan (when you are here, check our cafeteria system!)

• Work in a 50/50 hybrid system model

Źródło: Jti/Praca