Join to apply for the Creative Strategist (Paid Social) role at Purolabs.

Location: Remote. Working Hours: Monday to Friday 9 am to 5 pm, minimum 4 hours overlap with UK GMT.

Contract Type: Independent contractor.

About Purolabs

Purolabs is a fast‑growing DTC supplements brand based in the UK with over 350,000 happy customers. We create clean, science‑backed supplements that actually work—no fillers, no nasties, just real results. Featured in Vogue, Women’s Health, and Evening Standard, our UK‑made products are trusted by health‑conscious people who refuse to compromise on quality.

The Role

We’re looking for a Creative Strategist to join our performance marketing team with a heavy focus on Meta paid social. The role requires strong experience in direct‑response creative, deep understanding of buyer psychology, and the ability to work at pace. You’ll collaborate closely with our Performance Marketing Manager, designers, video editors, and UGC creators, and will also contribute to landing page strategy, brand creative direction, organic social content, and website messaging—though the core of the role is paid advertising performance.

Key Responsibilities

• Develop high‑performing ad concepts, hooks, angles, and scripts for Meta paid campaigns.
• Write persuasive direct‑response copy (short‑form and long‑form).
• Analyse winning ads, competitor angles, creative trends, and performance data to guide new iterations.
• Write detailed creative briefs for designers, video editors and UGC creators.
• Test, iterate and optimise creatives based on performance data.
• Apply direct‑response principles and proven frameworks (AIDA, PAS, etc.) to ensure ads convert at scale.
• Follow winning structures rather than reinventing for creativity’s sake.
• Present weekly creative performance reports with clear recommendations.
• Maintain and improve creative pipeline, briefs and internal processes.

Supporting Responsibilities

• Contribute to landing page messaging and structure for paid campaigns.
• Provide creative direction for website content and product pages.
• Guide organic social content strategy to support broader brand goals.
• Ensure creative consistency across the customer journey.

What We’re Looking For

• 2+ years experience in direct‑response creative strategy for DTC e‑commerce (agency, brand or freelance).
• Strong background in Meta Ads, especially in high‑volume creative environments.
• Proven experience writing detailed creative briefs for creative teams.
• Ability to analyse ad performance data and translate insights into actionable creative direction.
• Strong copywriting skills with understanding of direct‑response frameworks.
• Deep understanding of DTC consumer psychology and scroll‑stopping principles.
• Experience collaborating with designers, video editors, and UGC creators.
• Highly data‑driven mindset. You prioritise performance over creative preference.
• Clear, fluent English communication skills (written and verbal).
• Ability to work independently, manage deadlines and take ownership.

Nice to Have

• Experience in health, wellness, supplements or beauty brands.
• Experience with UGC casting or managing creators.
• Familiarity with tools like Meta Ad Library, Triple Whale, Foreplay, Motion.
• Landing page optimisation or CRO experience.
• Basic video editing skills (CapCut, Premiere or similar).

Your Personality

• Data‑obsessed – you make creative decisions based on evidence, not gut feeling.
• Commercially minded – you care about results, not just aesthetics.
• Fast‑moving – you can produce and iterate at pace without sacrificing quality.
• Proactive – you don’t wait to be told what to test next.
• Detail‑oriented – you spot what others miss.
• Clear communicator – you can brief creative teams effectively and articulate rationale.

What We Offer

• Fully remote with flexible hours (just maintain GMT overlap).
• Competitive rate based on experience.
• Paid time off including UK bank holidays.
• Creative freedom to test bold ideas.
• Direct collaboration with founders and marketing team.
• Opportunity to shape the creative direction of a growing brand.
• Products that genuinely help people feel better.

Important

• This is a contractor position (not employment).
• Applications welcome globally.
• Minimum 4‑hour daily overlap with UK hours required.
• CV must be submitted in English.
• Portfolio of ad creative work is required. Applications without a portfolio will not be considered.
• Vocaroo link (2‑3 minutes) introducing yourself is required. Applications without a Vocaroo will not be considered.