Creative Marketing Specialist

Company Overview

We are Welltech – a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users trust Welltech to help them build healthy habits – a testament to the real value our innovative, engaging wellness solutions deliver every day. With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote‑friendly team of 700+ professionals, we continue to scale rapidly. Our apps – Muscle Booster, Yoga‑Go and WalkFit – empower millions to transform their lifestyles and unlock their personal wellness journeys.

Welltech is where your impact becomes real. Our values clearly attest to that: we grow together, we drive results, we lead by example and we are well‑makers. If this looks like you and you thrive in a fast‑paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.

Key Responsibilities

• Strategic support
  • Proactively help to improve and develop marketing creative strategy with further implementation across a variety of ad networks (Facebook, TikTok, Google).
  • Translate insights into actions that resonate with our target audience.
  • Innovate using new tools, frameworks and methodologies to enhance creative output.
• Creative excellence
  • Generate fresh and user‑centric creative ideas that are highly relevant to the strategy. Write briefs.
  • Analyze UA results and creatives’ performance in order to improve metrics.
  • Conduct consistent market research and competitor analysis to extract industry trends and insights. Apply this knowledge to drive innovative and effective solutions.
  • Give constant feedback and share best practices with the team. Act as a mentor for less experienced teammates.
• Strong management
  • Manage full‑cycle creatives’ production: from idea to final implementation. Act as a leader who motivates the team to achieve the best possible result within the project.
  • Plan and coordinate your own workload, prioritize tasks and goals.
  • Collaborate closely with cross‑functional departments to optimize processes and amplify operational efficiency.

Required Professional Skills

• Minimum 1 year of relevant experience as a Creatives Producer or similar position.
• Excellence in ideation and execution across diverse ad networks: Meta, TikTok and Google.
• Experience in creating user‑generated (UGC) and storytelling content and writing persuasive direct response communications.
• Outstanding skills in generating creative concepts that regularly outperform the benchmarks, coupled with a proven track record of consistently achieving marketing KPIs.
• Strong background in performance marketing that is driven by insights and analytics.
• Excellent project and time management skills.
• Empathetic team development skills that foster both individual growth and teamwide success.
• Experience in presenting work with confidence and elegance. Ability to clarify underlying reasoning behind creative choices within a broader context.
• Open and effective communication aimed at building trust with various stakeholders.
• Operate autonomously and proactively.
• Upper‑intermediate or advanced English level.

Additional Qualities That May Be Helpful

• Knowledge of the specifics of Instagram Reels, YouTube Shorts or TikTok’s algorithm, features, and trends is a plus.
• Ability to utilize AI tools like Midjourney, ChatGPT, etc., for creating and iterating ads.
• Profound awareness of trends within the health and fitness vertical.
• Experience with subscription‑based applications and mobile advertising market.
• A genuine passion for wellness and health tech.

Why You’ll Love Being Part of Welltech

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
• Results‑Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
• We Are Well‑Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well‑being a reality!

Check out some of our products

• Muscle Booster – https://musclebooster.fitness
• Yoga‑Go – https://yoga‑go.io
• WalkFit – http://walkfit.pro