Welcome to the Content Acquisition Specialist position at Welltech – your opportunity to shape engaging UGC campaigns and drive growth for our worldwide health and fitness community.

About Welltech

We are Welltech – a global wellness company with Ukrainian roots and a mission to help everyone start and stay healthy for life. Today, over 25.5 million users trust our innovative apps – Muscle Booster, Yoga-Go, and WalkFit – to build healthy habits everyday. With hubs across Cyprus, Ukraine, Poland, Spain, and the UK, and a remote‑friendly team of 700+ professionals, we are scaling rapidly while staying true to our values: grow together, drive results, lead by example, and make well‑makers.

Responsibilities

• Develop and implement UGC‑focused influencer marketing campaigns targeting top‑tier markets in the USA, LATAM, and Europe.
• Identify and collaborate with influencers (bloggers, content creators, and UGC makers) across various platforms to produce high‑quality content.
• Cultivate new influencer relationships and explore channel expansion opportunities to achieve target goals and broaden our reach.
• Manage and maintain daily communication with influencers to ensure timely delivery, adherence to contracts, and effective negotiation of compensation to maximize campaign results.
• Craft engaging and clear briefs and scripts in close collaboration with the creative production team to ensure the content aligns with brand objectives and campaign goals.
• Review video and image content to ensure accuracy and fulfillment of contractual obligations.
• Use historical and current data to analyze and optimize UGC strategy.
• Stay updated with social media trends to inform strategy and drive innovative content ideas, especially in UGC.
• Explore new ways to innovate and enhance our influencer marketing approach, staying abreast of the latest trends.

Must‑have Skills

• 3+ years of experience in influencer marketing, preferably within health & fitness or lifestyle niches.
• In‑depth understanding of full‑cycle influencer marketing – strategic planning, identifying key metrics and indicators, campaign delivery, and evaluation of performance success across various platforms.
• Proven experience with the US market.
• Advanced proficiency in English, both written and verbal.
• Strong communication and negotiation skills.
• Solid grasp of current marketing tools and platforms.
• Strong analytical skills to evaluate campaign performance and optimize strategies.

Nice‑to‑have Qualifications

• Experience creating successful UGC campaigns.
• Successful case studies with TikTok influencers.
• Background in video production, SMM, PR, or branding.
• Upper‑intermediate proficiency in Spanish.
• Experience writing compelling copy that engages and drives conversions, including social media captions and video scripts.

Key Soft Skills

• Creative thinker with a passion for UGC content and storytelling.
• Highly organized with excellent time management skills to juggle multiple projects.
• Team player with effective problem‑solving abilities and adaptability to changing circumstances.
• Strong relationship‑building skills to foster long‑term partnerships with influencers and UGC creators.

Benefits

• Grow Together: Join a culture that champions both personal and professional growth.
• Lead by Example: Every team member is empowered to inspire and make an impact.
• Results‑Driven: We focus on achieving meaningful outcomes, not just effort.
• Well‑Makers: Be part of a movement that creates a healthier, happier world.