Set up and manage a group-wide data/intelligence platform for market, consumer/patient insight generation and early trend foresight.
Drive consumer/patient insight and ideation competences using modern tools such as AI-driven analytics, real-time digital listening, and agile experimentation.
Deliver foresight-driven opportunity maps to guide innovation, category growth, and investment decisions.
Lead global research programs (segmentation, journeys, ethnographies, co-creation etc.) to identify unmet needs and whitespace.
Translate insights into business recommendations that drive innovation pipelines, brand positioning, and portfolio optimization.
Partner with marketing, Product Development, and commercial teams to ensure insight-led decision-making across product development, expansion and go-to-market strategies.
Deliver foresight-driven briefs and opportunity maps that influence strategic planning, category growth, and investment decisions.
Support geographic and category expansion through actionable market and consumer insights that identify growth opportunities and inform strategic decisions.
Standardize global insight methodologies, tools, and best practices to ensure consistent and high-quality insight generation.
Build and maintain a central knowledge hub for trend reports, competitive intelligence, and segmentation data to enable easy access and scalability.
Strengthen global and local insight capabilities by providing structured training, workshops, and mentorship to country teams.
Develop and lead consumer-centric, cross-functional ideation programs, while strengthening ideation capabilities across global and local CHC teams.
Introduce and integrate co-creation platforms, innovation sprints, and new technologies to empower teams to design innovations with consumers, patients, healthcare professionals, and partners. Leverage digital communities and rapid prototyping to test, refine, and scale ideas at speed.
Champion a culture of consumer and patient centricity across all CHC functions, embedding consumer-first thinking into brand planning, innovation roadmaps, and commercial execution for global and regional teams.
Requirements:
Bachelor’s or Master’s degree in Market Research, Psychology, Sociology, Marketing, Business, or related fields.
10+ years in consumer, patient, and/or market insights, ideally in consumer healthcare or FMCG.
Proven success in global or regional roles impacting strategy, innovation, and market expansion.
Strong digital fluency, including AI/ML-based analytics, dashboards, and social listening tools.
Expertise in insight methodologies, foresight, segmentation, and opportunity mapping.
Ability to connect insights to commercial strategy, innovation, and portfolio management.
Skilled in modern consumer engagement methods, co-creation, and agile innovation.
Strong communication, collaboration and stakeholder management across cultures and markets.
Strategic thinker with a balance of analytical rigor and commercial acumen.
Entrepreneurial mindset with a passion for consumer health and patient outcomes.
Agile, resilient, and comfortable in fast-paced, international environments.
