About Colgate‑Palmolive
Colgate‑Palmolive is a global consumer products company operating in over 200 countries, specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition.
About the role
Drive insight‑led shopper marketing and category growth for Colgate‑Palmolive. You’ll lead shopper activation for a designated category, turning retail environment insights into high‑impact programs that build volume, market share, and category health. You’ll partner closely with Consumer Marketing (Hub), Customer Development, and key retailers to bring brand plans to life in‑store and online.
What you’ll do
- Lead 5Ps strategy and execution by retail environment and customer for your category.
- Translate brand strategies into annual activity grids, shopper programs, and Go‑to‑Market plans for new products.
- Build shopper insights to guide RE innovation and customer collaboration; represent the retailer perspective in commercial planning.
- Activate category growth drivers across customer plans and the RCD process.
- Develop and optimize shopper marketing touchpoints, merchandising tools, and in‑store programs to drive conversion.
- Create compelling sales tools (trade stories, 5Ps decks, NPD activation) to enable CD teams.
- Run pre/post analyses of promotions and recommend adjustments to improve ROI and trade spend effectiveness.
- Conduct regular store checks and customer meetings; share findings with Hub Consumer Experience and local teams.
- Support in‑store execution excellence, including 5Ps communication to field and merchandising teams.
- Partner on customer P&L inputs, margin improvement, and SKU simplification initiatives.
- Contribute to budgeting, MYR, volume plans, and A&P/Gross‑to‑Net allocation for your category.
- Support Retail Category Development with shopper‑led solutions and breakthrough initiatives.
What you’ll bring
- Experience in shopper marketing, category management, trade marketing, or customer development.
- Strong grasp of the 5Ps, retail environments, and shopper touchpoint planning.
- Analytical rigor with experience in promo evaluation and ROI optimization.
- Excellent cross‑functional collaboration and stakeholder management (Hub, CD, Finance, CS&L, Field).
- Strong storytelling and presentation skills.
Measures of success
- Delivery of category market share, Net Sales, Operating Profit, and margin improvement plans.
- Improved ROI on shopper programs and trade spending.
- Effective in‑store execution and 5Ps compliance.
Travel and cadence
- Approx. 15% travel.
- At least one store check per month and one customer meeting per quarter; participate in customer category workshops.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.
Posting information
Job Title: Consumer Experience Manager / Trade Marketing Expert
Location: Warsaw, Mazovia, Poland
Travel: up to 10% of time
Hybrid: Yes
