Co-founder - Chief Marketing Officer - new startup (healthcare)

Join to apply for the Co-founder - Chief Marketing Officer - new startup (healthcare) role at Red Sky

Cooperation model: Co-founder | B2B + equity

Compensation: from PLN 17,000 net (B2B) + company equity

About Us

We’re building a new approach to healthcare. We’re starting from zero - and looking for a CMO / Co-founder to design and drive our growth engine from day one. We’re not hiring a “manager.” We’re looking for a builder and growth leader – someone who thrives in fast‑paced, data‑driven environments and knows how to turn marketing into measurable traction.

What you’ll do

As the Chief Marketing Officer and Co-Founder, you’ll shape the company’s vision, growth engine, and market presence from day one. You’ll combine strategic leadership with hands‑on execution, turning data, creativity, and experimentation into measurable business results.

• Strategic collaboration – co‑create company and product strategy with the CEO and Product Lead, aligning growth with product and market opportunities.
• Growth & positioning strategy – design and execute a full 360° marketing strategy (awareness + conversion + retention) tailored to the health and wellness market.
• Performance marketing – build and optimize acquisition funnels across Google, Meta, TikTok, LinkedIn, e‑mail, and remarketing channels.
• Marketing automation – implement scalable automation tools and processes to drive efficiency and growth.
• Analytics & optimization – make data‑driven decisions based on key metrics (LTV/CAC, ROI, ARPU, churn, conversion), continuously improving results.
• Team building & leadership – recruit and lead a high‑performing marketing team (1‑5 people across paid, organic, creative, and influencer verticals).
• Influencer marketing – develop new cross‑platform influencer brands and ambassador channels, blending expert credibility with brand storytelling.
• Content & communication pipeline – manage a multi‑channel content ecosystem (video, social, blog, e‑mail, ads) that educates, engages, and converts.
• Brand building & PR – drive brand awareness through digital and traditional channels (TV, podcasts, print, and media partnerships).
• Testing & iteration – run A/B tests, iterate messaging, and optimize campaigns for performance and ROI.
• Compliance leadership – ensure all marketing activity meets healthcare advertising and data compliance standards (PL/EU, Google/Meta Ads, LegitScript).

We’re looking for

• Proven experience in growth marketing within healthtech / digital health, with at least one documented success (e.g.company valuation growth, 50M+ exit, or significant revenue/user scale‑up).
• Deep hands‑on expertise in marketing automation across Google, Meta, TikTok, LinkedIn, e‑mail, and remarketing channels.
• Demonstrated track record of high‑performing campaigns – including clear ROI, CPA, or LTV/CAC metrics.
• Experience in building and leading a 5+ person marketing team, covering paid, organic, creative, and influencer verticals.
• Ability to run integrated, full‑funnel marketing (awareness + conversion + retention).
• Proven ability to design and execute 360° marketing strategies, spanning creative, performance, content, analytics, and growth.
• Strong analytical and KPI‑driven mindset – planning, execution, and optimization based on measurable results.
• Readiness for a co‑founder, equity‑driven model with strategic ownership and hands‑on involvement.
• Fluent in Polish and English.

Strong plus

• Knowledge of the Polish social media and wellness ecosystem.
• Proficiency in managing cross‑platform influencer marketing with own playbooks, testing frameworks, and best practices.
• Experience in building a brand in healthtech, from concept to market awareness.
• Familiarity with modern MarTech stacks (CRM, automation, analytics, attribution, AI‑driven tools).
• Experience in PR and media communications (TV, podcasts, print, industry publications) targeting the 40‑60 audience.
• Ability to manage multi‑channel content pipelines (video, social, blog, ads, e‑mail).
• Experience in testing and optimizing communication – A/B testing, message iteration, data‑informed decisions.

Nice to have

• Understanding of medical marketing compliance (PL/EU regulations, Google/Meta Ads certifications, LegitScript).
• Insight into healthcare markets in Poland and the EU, including B2C model.

What’s in it for you

• Co‑create and lead a healthcare startup from day one.
• Backing from a seasoned startup studio with deep industry connections.
• Competitive founder‑level compensation: from PLN 17,000 net (B2B) + VAT.
• Equity package in the company you help build.
• Access to unique know‑how, top experts, and global business partners.