Chief Marketing Officer (startups)

Your responsibilities

• Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.
• Drive the development of a cohesive and profitable marketing plan
• Ensure the company’s brand message is consistently distributed across all channels and to targeted audiences to meet sales objectives.
• Take ownership of the company's brand and narrative, ensuring it resonates with our target demographic and stands out in the competitive landscape.
• Conduct market research to identify challenges and opportunities for growth.
• Analyze market trends and competitors’ strategies to adjust the marketing plan as necessary.
• Oversee the company's digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising campaigns.
• Leverage analytics to optimize campaign performance and improve ROI on digital marketing investments.
• Develop and manage the marketing budget, ensuring resources are allocated optimally to achieve marketing goals and objectives.
• Foster a culture of continuous improvement, encouraging innovation and creative thinking among team members.
• Utilize data-driven decision-making to refine marketing strategies and achieve better market penetration and customer engagement.

Our requirements

• Proven experience as a CMO, Marketing Director, or another senior marketing role, preferably within a startup or high-growth environment.
• Demonstrable experience designing and implementing successful marketing strategies across multiple channels.
• Strong understanding of market research techniques, data analysis, and statistics.
• Outstanding communication and interpersonal abilities to navigate the fast-paced, changing landscape of a startup.
• Proficiency in marketing automation and analytics tools (e.g., Google Analytics, CRM software, Mailchimp or HubSpot).
• Proven track record of managing marketing budgets and leveraging financial and analytical tools to monitor operational performance and evaluate decisions.
• A portfolio that demonstrates experience with growth hacking techniques to rapidly scale business operations in a cost-effective manner.
• Experience in partnership development, negotiating and managing contracts with vendors and partners.
• High level of initiative, passion for innovation, and a strong sense of ownership.
• Exceptional problem-solving skills – able to identify, analyze, and propose solutions to various marketing and business challenges.
• A strong network within the business and marketing community, advantageous for partnership and business development opportunities.
• Willingness to experiment and iterate on different strategies in a fast-paced startup environment.

What we offer

• Significant impact on shaping the company's future, defining marketing strategies, and driving growth of new startup
• Support from the experienced startup studio with over 18 years of experience,
• Remuneration of at least PLN 15 000 net B2B + VAT,
• A package of shares/stocks (depending on the organizational form of the entity),
• Access to unique knowledge within the organization and the capital group, as well as cooperation with outstanding experts and business partners from around the world.
• Be part of a company that not only aims for commercial success but also seeks to make a positive impact on society and the industry.

This unique venture-building model of cooperation ensures you a pivotal role in building a startup from the ground up. In this role, you will have the opportunity to create the product and the company. This role demands a visionary leader with a blend of creativity, strategic thinking, and a data-driven marketing approach. The ideal candidate will have a proven track record of success in building brands, leading teams, and driving growth in a dynamic startup environment.