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Channel / Customer Marketing Manager, Warsaw

Client: PURATOS

Location: Warsaw, Poland

Job Category: Other

EU work permit required: Yes

Job Reference: 7ccbb57123fe

Job Views: 20

Posted: 23.01.2025

Expiry Date: 09.03.2025

Job Description:

Channel / Customer Marketing Manager

Join the Magic

Our Mission

At Puratos, we create innovative food solutions for the health and well-being of people everywhere. As the global leader in bakery, patisserie and chocolate ingredients, we help our customers to be successful with their business, by turning technologies and experiences from food cultures around the world into new opportunities.

We are more than 10,000 employees in over 85 countries and a consolidated turnover of 3.1 billion euros (in 2023). Our passion for innovation, a pioneering spirit and the unique Puratos culture drive our solid growth and vision for the future. This, along with our commitment to our local communities, is what makes working at Puratos so magical.

To strengthen our team in Poland, we are looking for:

Your Mission

The Customer Marketing Manager is responsible for developing and implementing personalized marketing and communication plans for each customer and channel, optimizing touchpoints to improve KPIs, and organizing customer events. Challenges may include staying up-to-date with changing customer preferences and analyzing data to drive business growth.

What you will do

1. Build awareness between customers and in business development team on strategic business and market, client insights, trends in food and translates these into solutions for the business.
2. Develop and implement Marketing and communication plans per channel & customer, in line with Puratos Marketing strategy, customer needs and channel strategies.
3. Understand the customer journey to optimize touchpoints and improve KPIs: market share, top of mind, awareness, engagement and penetration.
4. Organize customer events: seminars, Innovation Days, 1-1 presentations to inspire and build relations with customers.
5. Gather and leverage customer data in CRM.
6. Recognize changing clients behavior and preferences, train and build awareness on clients insight to customers and adapt action plans accordingly.
7. Utilizing new technologies for personalized marketing, addressing data privacy concerns, competing with disruptors, and staying up-to-date with AI and machine learning technologies.
8. Building collaboration together with business partners, representing the company on industry meetings, fairs, and food events and use networking to create new business opportunities.
9. Finds and implements creative and innovative solutions for business challenges in collaboration with sales.
10. Promotes our company culture within the wider organization. Facilitates the understanding of the organizational structure and proactively connects key stakeholders.
11. Willing to travel 30% of their time.

What we expect from you

1. Communicating effectively.
2. Team spirit and active collaboration.
3. Integrity and ethical sense.
4. Min 7 years of experience in marketing, ideally in Food Sector (B2B).
5. Experience in direct sales/ customer service would be an asset.
6. Bachelor or master degree in Marketing, Management, Business Relations (or similar).

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