Business Line Marketing Manager – Drug Discovery

The Business Line Marketing Manager is pivotal in developing and executing strategic marketing plans for Eurofins Discovery’s Drug Discovery business line. The role stimulates demand, attains business line targets, and expands market presence while aligning with the corporate brand strategy.

Responsibilities

• Develop and execute yearly marketing plans aligned with business goals with monthly assessment and adaptations.
• Collaborate with product managers and the International Business Line Director of Marketing to gather content for campaign executions to promote stand‑alone and integrated solutions.
• Work with Global Marketing Communication teams and Regional Marketing Managers to adapt marketing activities to regional nuances and ensure that the Eurofins Discovery brand is advocated in the world’s regions.
• Lead planning efforts to achieve marketing qualified lead and pipeline goals.
• Optimize content marketing and copy for various communication channels.
• Initiate and manage lead nurturing programs to accelerate prospects.
• Analyze tactic performance and business impact to gain insights for every company executed for the business line.
• Monthly track/recycle campaign cost, performance, and ROI – report data to Sales and Business Line Leaders and Product Managers to optimize tactics.
• Monitor and adapt marketing strategies based on industry best practices.
• Ensure sales enablement approaches across all customer‑facing teams to improve sales efficiency.
• Serve as a Business Line contact for ad hoc activities like conference, trade shows, and other company‑sponsored events for the promotion of integrated offerings.
• Foster collaboration with Business Line Leaders for cross‑segment synergies.
• Conduct market research each semester to identify emerging opportunities.

Qualifications

• Leadership and project management skills.
• Analytical and problem‑solving skills.
• Adaptability and flexibility.

Additional Information

We support your development! If you don’t match 100% of the requirements, apply anyway. Eurofins companies are committed to supporting your career development.

Weembracediversity! As an Equal Opportunity Employer, the Eurofins network of companies believes in strength and innovation through diversity and prohibits discrimination against employees or applications based on gender identity, expression, race, nationality, age, religion, sexual orientation, disability, and everything else that makes employees of Eurofins companies unique.

Sustainability matters to us! We are well on our way to achieving our objective of carbon neutrality by 2025, through a combination of emission reduction and compensation initiatives. We encourage our laboratory leaders to make sustainable changes at their local level, and in addition to our initiatives we count on our dedicated carbon reduction team to help us to achieve this goal.

Find out more on our Careers page: https://careers.eurofins.com/

Eurofins USA Discovery Services is a Disabled and Veteran Equal Employment Opportunity employer.