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Business Analyst – Digital Sales and Marketing
  • Poznań
Business Analyst – Digital Sales and Marketing
Poznań, Poznań, Greater Poland Voivodeship, Polska
ROCKWOOL GBS
23. 11. 2025
Informacje o stanowisku

responsibilities :


  • Data and business analysis: Conduct analysis to provide insights into user behavior and business performance. Define and validate requirements, carry out process and experience mapping to ensure alignment with business objectives, and identify specific market needs to help create and structure the resulting requirements.
  • Translate requirements into actionable tasks: Convert business requirements into user stories, acceptance criteria and tasks that development teams can easily understand and implement.
  • Documentation: Create comprehensive and clear documentation for technical, functional, and design specifications, including users stories and acceptance criteria, for both development teams and internal users of our CMS.
  • Backlog management: Assist in setting up and maintaining the structure and foundation of the backlog with epics to ensure transparency and oversight in deliveries.
  • Collaborate with stakeholders: Work closely with product owners, developers and the business to identify, develop, document, validate, and gain approval for requirements.
  • Continuous Improvement & Discovery: Identify opportunities for continuous improvement within business processes, systems and for the end-user together with PO and UX, and work to implement these improvements.

requirements-expected :


  • 3+ years of experience in an Business Analyst role, within digital marketing and websites
  • Understanding of Agile/Scrum Methodology
  • Experience in working with Jira, Confluence, Miro and Figma
  • Proven experience in requirements‑gathering and user‑story creation
  • Understanding of business processes and familiarity with process analysis and optimization
  • A good understanding of the capabilities and limitations of CMS (Preferably Optimizely) and website platforms, working closely with developers to determine the technical considerations for implementing new features
  • Communication skills: Excellent verbal and written communication skills in English, with the ability to convey complex information clearly and concisely to various stakeholders

offered :


  • Permanent employment agreement after 3 months probation period
  • An office-first approach: home office is available up to 2 days per week
  • Adaptable Hours: start your workday anytime between 7:00 AM and 9:00 AM
  • One time home office subsidy (1000 PLN)
  • Regular team meetings and integration initiatives
  • Private Medical Care at Luxmed
  • Multikafeteria MyBenefit
  • Wellbeing program (access to platform Health Nation, massages at the office)
  • Sports initiatives financed by employer
  • Extra Day Off for voluntary activities
  • Office accessible for people with disabilities
  • Parking and showers for bikers
  • Chillout roomy, PlayStation, board games and billard
  • Office cantine with meals partially financed from employer

benefits :


  • sharing the costs of sports activities
  • private medical care
  • sharing the costs of professional training & courses
  • life insurance
  • remote work opportunities
  • flexible working time
  • fruits
  • corporate products and services at discounted prices
  • integration events
  • corporate sports team
  • saving & investment scheme
  • corporate library
  • no dress code
  • video games at work
  • coffee / tea
  • drinks
  • leisure zone
  • holiday funds
  • redeployment package
  • birthday celebration
  • employee referral program
  • opportunity to obtain permits and licenses
  • charity initiatives
  • massages at the office

  • Praca Poznań
  • Business Development Manager Poznań
  • Specjalista ds. marketingu Poznań
  • Chief marketing officer Poznań
  • Poznań - Oferty pracy w okolicznych lokalizacjach


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