Business Analyst – Digital Sales and Marketing

We are enhancing our global digital sales and marketing efforts and are seeking a skilled Business Analyst to translate the online needs of our customers as well as the business into clear, actionable stories and features. Come join our Group Digital Sales & Marketing department, based in our newly established satellite office in Poznan, Poland!

Together with our website PO, internal UX’er and developers, you will play a key role in delivering our new website redesign project. Working with counterparts and stakeholders in marketing from North America, Europe and Asia, you’ll be capturing our customers needs, pain‑points, opportunities and merging them with strategic initiatives to ensure we build the best possible website.

Ready to help build a better future for generations to come? In an ever‑changing, fast‑paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions. Join us and make a difference!

Your future team

As part of the Customer Engagement Team in the Digital Sales & Marketing department, youll join a positive and dynamic team dedicated to creating superior customer experiences and digital solutions that support sales in building highly engaged customer relationships. The team consists of 8 team members and is responsible for several of ROCKWOOL’s key global customer‑facing platforms, including 80 websites across 5 brands, Product Information Management (PIM), eCommerce and Learning Management Systems (LMS).

What you will be doing

• Data and business analysis: Conduct analysis to provide insights into user behaviour and business performance. Define and validate requirements, carry out process and experience mapping to ensure alignment with business objectives, and identify specific market needs to help create and structure the resulting requirements.
• Translate requirements into actionable tasks: Convert business requirements into user stories, acceptance criteria and tasks that development teams can easily understand and implement.
• Documentation: Create comprehensive and clear documentation for technical, functional, and design specifications, including user stories and acceptance criteria, for both development teams and internal users of our CMS.
• Backlog management: Assist in setting up and maintaining the structure and foundation of the backlog with epics to ensure transparency and oversight in deliveries.
• Collaborate with stakeholders: Work closely with product owners, developers and the business to identify, develop, document, validate, and gain approval for requirements.
• Continuous improvement & Discovery: Identify opportunities for continuous improvement within business processes, systems and for the end‑user together with PO and UX, and work to implement these improvements.

What you bring

• 3+ years of experience in a Business Analyst role, within digital marketing and websites.
• Understanding of Agile/Scrum methodology.
• Experience in working with Jira, Confluence, Miro and Figma.
• Proven experience in requirements‑gathering and user‑story creation.
• Understanding of business processes and familiarity with process analysis and optimisation.
• A good understanding of the capabilities and limitations of CMS (preferably Optimizely) and website platforms, working closely with developers to determine the technical considerations for implementing new features.
• Excellent verbal and written communication skills in English, with the ability to convey complex information clearly and concisely to various stakeholders.

What we offer

You will be part of a company where we trust and empower you to grow both professionally and personally, and where we provide you with the opportunity to work on a variety of initiatives with dedicated, fun and down‑to‑earth colleagues from a multitude of cultures and backgrounds. We will provide a thorough onboarding for you to engage smoothly into the tasks and responsibilities.

Our compensation package on employment contracts includes:

• An office‑first approach: home office is available up to 2 days per week.
• Adaptable hours: start your workday anytime between 7:00 AM and 9:00 AM.
• Home‑office subsidy.
• Private medical care.
• Multi‑kafeteria MyBenefit.
• Well‑being programme.
• Extra day off for voluntary activities.

… and while in the office you can also use modern office space with a beautiful view and high‑standard furniture, bicycle parking facilities & showers, chill‑out rooms with PlayStation, football table, pool table, board games, subsidised canteen with delicious food & fruit.

How to apply

If you recognise yourself in this profile and challenge, we kindly invite you to apply with a CV written in English.