Brand Portfolio Strategy & Value Proposition Manager

M/f/d – Join us as a Brand Portfolio Strategy & Value Proposition Manager.

About the Team

We are looking for a new colleague in our Brand Strategy & Governance Team. Key purpose is to develop and maintain a high-quality, coherent Brand Value Proposition aligned with the brand portfolio strategy, actively contributing to its evolution and strategic direction.

Responsibilities

• Brand Portfolio Strategy. Defines and guides the strategic direction and long-term evolution of ZF Aftermarket winning brand portfolio strategy and supports its global execution.
• Market‑Back and Customer insights. Collects and translates data into insights‑to‑action for brand portfolio decisions.
• Value Proposition. Develops and maintains Value Proposition for ZF Aftermarket Division and brands.
• Competitive Landscape Assessment. Oversees the global competitive tracking process across all brands.
• Cross‑functional Enablement & Adoption. Drives adoption of the strategy and Value Proposition across functions, Business Lines and Regions.
• Measurement & Performance. Monitors results and assesses performance to share synergies, leverage learnings and improve brand portfolio strategy and VP.

Qualifications

• University degree (minimum BA, preferably in Marketing) and minimum 7 years proven experience (including with agencies); automotive experience will be a plus.
• Highly skilled in developing & executing brand portfolio strategies.
• Ability to see the bigger picture with a forward‑looking approach.
• Demonstrated skill in creating USP and building strong Value Propositions.
• Customer‑centric attitude based on outside‑in perspective and strong knowledge of market & customers.
• Experience in cross‑functional project management, advanced stakeholder management skill and ability to inspire and influence.
• Strong in market‑back and customer insights generation as well as in creating strategic actionable recommendations.
• High level of English (written and verbal) & intercultural awareness.

Benefits

• An employment contract in a stable, global company.
• Implementation package – full training and support from experienced managers and employees who will make sure that you feel comfortable while performing newly entrusted tasks.
• Hybrid work system and flexible working hours.
• Possibility of participation in private medical care (including dental care) and life insurance.
• Cafeteria system / Sport Card.
• Global Referral Program.
• Very good working atmosphere; working in an international team, interesting projects, and tasks.

Profesjonaliści w dziedzinie układu napędowego, bezpieczeństwa i technologii podwozia - ZF Aftermarket

Be part of our ZF team as Brand Portfolio Strategy & Value Proposition Manager (m/f/d) and apply now!

Contact: Joanna Becher