Overview

Farnell, an Avnet company, is a global high‑service distributor of technology products, services and solutions for electronic system design, maintenance and repair. With over 80 years in the industry, Farnell delivers a comprehensive portfolio of products worldwide and supports customers at all stages of product development.

About the Role

Global Brand Manager based in Krakow, Poland. The role focuses on developing and executing global brand strategies, managing brand positioning, and driving multichannel marketing plans across the organization.

Responsibilities

• Develop and implement global brand strategies aligned with business objectives.
• Develop and deliver Global Brand Programs.
• Manage brand positioning, messaging, and tone across all channels.
• Oversee creative development for campaign key visuals.
• Conduct market research and analyze trends to identify growth opportunities.
• Collaborate with regional teams to ensure brand consistency and local relevance.
• Monitor brand performance metrics and provide ROI analysis.
• Manage relationships with agencies and internal stakeholders for global initiatives.

Qualifications

• 5+ years of experience in brand campaign management, preferably B2B.
• Strong understanding of building/ managing brand and value proposition.
• Experience working with internal and external agency partners, managing relations, execution, and budgets.
• Proven experience in managing digital, multichannel campaigns and awareness of latest digital trends.
• Experience in campaign localisation to multiple markets.
• Experience working successfully in multi‑cultural organisations worldwide.
• Very good level of Business English; additional Eastern European or German language considered an advantage.

Benefits

• Well‑established, global organisation in a fast‑growing industry.
• Flexible hybrid working: home and Krakow office.
• Own and manage projects and budgets.
• Opportunity to create and execute multichannel marketing plans.
• Support from subject matter experts across Social Media, Creative, and Email teams.
• Access to best‑in‑class marketing tools (planning, reporting, project management, CRM, etc.).
• Private medical care, holiday fund, meal allowance, 26 days of holiday, referral program, and more.
• Unlimited access to LinkedIn Learning.
• Competitive salary and stable employment.

Equal Opportunity Statement

Avnet is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you need special assistance or an accommodation to apply for a posted position, contact our Human Resources Service Center: Americas applicants – hrnow@avnet.com, Asia applicants – hrnow.asia@avnet.com, EMEA applicants – hrnow.EMEA@avnet.eu.