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Brand Manager, Warsaw
  • Warsaw
Brand Manager, Warsaw
Warszawa, Warsaw, Masovian Voivodeship, Polska
TN Poland
25. 2. 2025
Informacje o stanowisku

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Role Overview

We are seeking an experienced and creative Brand Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing brand strategies and tactical presence. The Brand Manager will work closely with various departments to ensure that the brands message is consistently communicated and aligned with our business objectives. This is a fantastic fixed-term opportunity for a minimum of 12 months to cover for maternity leave.

  1. Co-develop with the regional team and execute local brand strategies to establish and maintain a strong brand presence.
  2. Analyze market trends and competitors to identify opportunities for brand growth.
  3. Ensure consistent brand messaging across all marketing channels including digital, TV, in-store, and e-commerce.
  4. Analyze brand performance metrics and provide insights to optimize marketing efforts.
  5. Participate in the development of product positioning and go-to-market plans.

Cross-functional Collaboration:

  1. Collaborate with sales, comex, and shopper and expert marketing teams to ensure a cohesive approach to brand management.
  2. Coordinate with external agencies and partners to enhance brand visibility and reach.

Budget Management:

  1. Manage the brand marketing budget and ensure all campaigns are executed within allocated resources.
  2. Measure and report on the effectiveness of marketing campaigns and adjust strategies as needed.

Qualifications & Skills:

  1. Bachelors degree in Marketing, Business, or a related field. A Masters degree is a plus.
  2. Minimum of 5 years of experience in brand management, marketing, or a related field.
  3. Fluent in English and Polish.
  4. Proven track record of successfully developing and implementing brand strategies.
  5. Strong understanding of branding principles and market dynamics.
  6. Excellent communication and presentation skills.
  7. Ability to analyze data and translate insights into actionable strategies.
  8. Creative thinking and problem-solving skills.
  9. Proficiency in digital marketing tools and platforms.
  10. Highly organized with strong project management skills.
  11. Ability to work independently and as part of a team.
  12. Adaptable and able to thrive in a fast-paced environment.

Location – this role is based in Warsaw, Poland.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Care to join us. Find out what life at Haleon is really like at .

At Haleon, we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status, or any other federal, state or local protected class.

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