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Brand Manager Laundry (m/f)
  • Warsaw
Brand Manager Laundry (m/f)
Warszawa, Warsaw, Masovian Voivodeship, Polska
Henkel AG & Co. KGaA
25. 2. 2025
Informacje o stanowisku

About this Position At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

What youll do

  • Drive brand performance by achieving key KPIs such as Net Sales, Market Shares, and profitability growth.
  • Position brands and products in line with the company’s strategic objectives.
  • Manage the product portfolio comprehensively, including launches, relaunches, and lifecycle planning.
  • Develop, recommend, and execute marketing support plans with a strong emphasis on digital initiatives.
  • Identify growth opportunities and recommend innovative solutions to enhance brand performance.
  • Oversee P&L management, including responsibility for the marketing budget.
  • Foster effective collaboration with cross-functional teams within the company.
  • Work closely with ATL and BTL agencies, research firms, and other external partners to create and implement impactful advertising campaigns.
  • Monitor market trends and analyze data to drive strategic decisions.
  • Manage resources needed and ensure timely local execution of initiatives.
  • Lead local Insight generation actions and programs.
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