Brand Manager - Gastroenterology

Location: Warsaw, Poland. Full-time. Johnson & Johnson Innovative Medicine.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Learn more at https://www.jnj.com

Essential Duties And Responsibilities

• Develops commercial tactics and messages plans to ensure achievement of performance targets, including net sales and market share for allocated products. Ensures best brand positioning at local level, aligned with the EMEA brand strategy and approved product indications.
• Monitors the brand performance at local level and provides standard KPIs and metrics in collaboration with all relevant stakeholders.
• Leads the implementation of segmentation, targeting, channel and marketing mix strategy, taking into consideration customer needs, and ensures that relevant customer information is entered and maintained in iConnect and other relevant tools.
• Develops, leads, and ensures execution of business plans to meet future needs and expectations.
• Ensures brand integrity by leading efforts across multiple functions and channels.
• Implements tactical plans by providing appropriate promotional materials and works across all elements of the marketing mix using appropriate channels of communication.
• Monitors and ensures compliant spend of investment budget for promotional activities.
• Works productively with external agencies and cross-functional groups within the organization.
• Ensures completion of market analysis and monitors competitive activity.
• Builds strong network with key opinion leaders and monitors industry developments impacting business.
• Develops innovative marketing programs based on brand/product strategies and implements through staff.
• Coaches and trains junior or new colleagues in techniques, processes, and responsibilities.
• Integrates Johnson & Johnson’s Credo and Leadership Imperatives into team goals and decision making.
• Performs market research planning, insights and execution; business planning including financial forecasting, product sheets, marketing mix analysis, strategic planning, and brand deep-dives.
• Develops partnerships with medical societies, opinion leaders, consumers, patients, clients and other enterprises to deliver key projects.
• Leads and coordinates the cross-functional CVT members; plans and facilitates CVT meetings and ensures follow-up on actions.
• Ensures CVT members are aligned regarding brand strategy, value proposition, objectives, tactical plans, and financial plans.
• Ensures communication and alignment of brand strategy with IBVT and regional hubs and stakeholders.
• Ensures safety reporting requirements (timely AE/PQC reporting) are met and managed when planning projects, materials, and vendor activities.
• Ensures compliance with HCC and legal requirements (Fair Market Value, Transfer of Value rules, Promotional Materials rules).
• Maintains high standards of ethics, quality, compliance and accountability; completes compulsory training on time and upholds Quality & Compliance Core Objective.
• Interacts with a network of KOLs and key stakeholders to build and monitor brand loyalty.

Requirements (knowledge, Education, Skills)

• University degree in a relevant field (e.g. economics, business, life sciences, preferably with major in marketing).
• Minimum 6 years experience in commercial marketing management within pharmaceutical business.
• Proven experience in using Omni channel engagement and digital savvy.
• Proven track record in orchestrating cross-functional teams in a competitive environment.
• Knowledge of particular TA portfolio is an asset.
• Experience in commercial management of specialty products used in hospital markets (e.g. Oncology, hematology, immunology).
• High level of project management.
• Demonstrated leadership abilities, strong empathy and interpersonal skills, excellent communication skills.
• Strategic thinking and understanding of contribution to overall business success at local and regional levels.
• Resilience under stress; ability to structurally solve problems; courage to stand by ideas that differ from others; persistence in the face of obstacles.
• High ethical standards in business.
• Native proficiency in the local language and fluent English (spoken and written).
• Availability for frequent travel in Poland and abroad.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Product Management

Industries

• Pharmaceutical Manufacturing

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