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Responsibilities
- Develop and execute a consistent brand strategy, voice, and visual identity across all channels;
- Build and package case studies, candidate stories, and internal milestones into strong brand assets;
- Manage social media presence (LinkedIn, Instagram, and later potentially TikTok/YouTube);
- Plan, create, and publish digital content, including posts, stories, carousels, and short videos;
- Collaborate with external creators, designers, and editors to produce high‑quality content;
- Plan and manage paid digital campaigns and community engagement initiatives;
- Shape the brand narrative through storytelling, highlighting team culture, values, and achievements;
- Prepare branding and creative materials for hiring events, job fairs, and networking activities;
- Manage event promotion campaigns and produce post‑event content recaps;
- Support PR and partnership efforts, including media outreach, interviews, podcasts, and industry collaborations;
- Coordinate speaking opportunities and public appearances;
- Monitor and analyze KPIs related to social media, content performance, brand awareness;
- Present regular performance reports and strategic insights to the leadership team;
- Continuously test, optimize, and improve marketing initiatives to maximize impact.
Qualifications
- 2–3+ years of experience in brand marketing, digital marketing, or content strategy;
- Proven experience managing LinkedIn and Instagram accounts for a company or personal brand;
- Strong written communication skills in English (fluent/business level);
- Solid understanding of digital content formats and content‑creation workflows;
- Basic proficiency in Canva, Figma, or similar tools (or ability to manage creative freelancers);
- Project‑ownership mindset — ability to take ideas from concept to execution;
- Experience in recruitment, HR, or iGaming industries (nice to have);
- Previous involvement in employer‑branding campaigns or hiring marketing (nice to have);
- PR or community‑building experience (nice to have);
- Skills in video content creation: shorts, reels, interviews, etc. (nice to have).
Personal Features
- Attention to details;
- Proactivity and creativity;
- High level of communication skills.
Core Values
- GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
- DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
- BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.
Seniority level
Employment type
Job function
Industries
- Strategic Management Services
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