Brand Manager DᴇWALT – Central and Eastern Europe (CEE)

Position Title: Brand Manager DEWALT – CEE Region

Location: Warsaw, Poland

Work Arrangement: Remote

Employment: 12‑month contract

Position Overview

As the Brand Manager, you’ll be part of our Marketing team. You’ll coordinate all activities related to the DEWALT brand, ensuring compliance with global brand guidelines, enhance brand image and increase awareness across all relevant markets, develop and implement regional brand communication strategies in collaboration with the Group Marketing Manager and central EANZ team, manage branded communication channels, and collaborate with the Digital Marketing team to drive demand through digital channels.

You will participate in budget planning and ensure compliance with promotional budgets, support customer‑focused product promotions, maintain strong working relationships with sales teams, and drive growth initiatives.

Responsibilities

• Coordinate all activities related to the DEWALT brand, ensuring compliance with global brand guidelines.
• Enhance brand image and increase awareness across all relevant markets.
• Develop and implement regional brand communication strategies in collaboration with the Group Marketing Manager and central EANZ team.
• Manage branded communication channels, including digital and print content for websites, campaigns, and customer materials.
• Collaborate with the Digital Marketing team to drive demand and customer acquisition through digital channels such as email, web, and social media.
• Participate in budget planning, investment decisions, and ensure compliance with promotional budgets.
• Review, challenge, and contribute to the preparation and execution of marketing plans.
• Support customer-focused product promotions and ensure all brand materials are effectively presented to sales teams and customers.
• Maintain strong working relationships with sales teams and participate in product launches, training events, and point-of-sale optimizations.
• Ensure alignment with commercial plans, drive growth initiatives, identify new brand campaign opportunities, and maintain optimal internal communication about brand activities.

Qualifications

• Relevant experience in a similar role, ideally within both B2B and B2C marketing environments.
• Bachelor’s or Master’s degree in Business or Marketing preferred.
• Strong commercial awareness and understanding of market dynamics, retailer, and end‑user needs.
• Excellent communication, analytical, and financial skills, with the ability to adapt and solve problems in a fast‑paced environment.
• Proficiency in English.

Benefits

• Subsidy for a Multisport card or points on the MyBenefit platform.
• Private medical care (Luxmed).
• Life insurance.
• Option to join an Employee Pension Plan (PPE).

Additional Information

We offer a comprehensive benefits plan, access to learning resources, and opportunities to grow within a global company. You will be part of a diverse and inclusive culture that values innovation, collaboration, and sustainable business practices.

Seniority level: Mid‑senior level

Job function: Marketing and Sales

Industries: Appliances, Electrical, and Electronics Manufacturing, Industrial Machinery Manufacturing, and Manufacturing