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Brand manager
  • Poznań
brand manager
Poznań, Poznań, Wielkopolskie, Polska
Randstad Polska Sp. z o.o.
26. 4. 2025
Informacje o stanowisku

If you have experience as a Brand manager and are open to new challenges - apply! For a global company, a manufacturer in the fmcg industry we are looking for an experienced brand manager to join the company structures.

What we expect

  • Higher education = marketing/economy
  • Minimum 3 years of experience as Brand Manager or similar role in the FMCG industry
  • Proven experience in launching new products and managing marketing projects end-to-end
  • Strong organizational and stakeholder management skills
  • Passion for FMCG marketing and cross-country collaboration.
  • Strong analytical skills: good command of Excel, ability to work with P&L and KPI tracking.
  • Excellent communication & presentation skills – persuasive, structured, and confident
  • Strong organizational and stakeholder management skills.
  • Proactive, independent, emotionally invested in brand growth
  • Highly communicative and self-driven.
  • Able to present and defend ideas with strong argumentation.
  • Confident in cross-functional meetings and international settings.
  • Emotionally engaged with the brand and its impact on consumers.
  • Curious, positive attitude, open-minded personality.
  • Fluency in English (written & spoken); knowledge of Polish, Czech or Slovak is a plus.
  • Knowledge of computer programs: MS Office – Excel
  • Employment agency entry number 47

this job offer is intended for people over 18 years of age

What we offer

  • Employment contract (initially for 1 year)
  • Benefits package including:
  • Multisport card (sports & wellness access)
  • Private medical care
  • Annual performance bonuses
  • Company car
  • Holiday allowance
  • Free company products
  • Clear career development path
  • Hybrid work model

Your tasks

  • The Brand Manager will be responsible for managing and developing products portfolio across three markets: Poland, Czechia, and Slovakia.
  • The role involves full end-to-end ownership of brand activities — including new product launches, communication strategies, packaging development, volume and profit performance, and cross-functional collaboration
  • Strategic and executional role, combining analytical, creative, and operational marketing capabilities
  • Full responsibility for NPD projects: from concept development to launch execution
  • Define and implement brand strategies aligned with company vision and market dynamics
  • Coordinate communication activities including ATL, BTL, and digital
  • Manage packaging development and all aspects of go-to-market readiness
  • Work closely with the Marketing Specialist supporting executive and POSM-related activities
  • Collaborate with production, R&D, trade marketing, sales, and external agencies
  • Monitor brand performance, conduct post-launch evaluations, and optimize campaigns
  • Use internal and external data (e.g. Nielsen, market trends) to support decision-making
  • Ensure consistent brand messaging across three countries and alignment with global/regional standards

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