Brand Content & Value Partner, PCSU

About Astellas

At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others. Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It’s a culture of doing good for others and contributing to a sustainable society. Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners. Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division. Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity. We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership. Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.

The Opportunity

As the Brand Content & Value Partner, you will enhance Astellas’ ability to meet diverse customer and segment needs by providing direct operational efficiency throughout the lifecycle of content and campaigns.

Hybrid Working

At Astellas we recognise the importance of balancing your work and home life, so we offer a hybrid working solution allowing time to connect with colleagues in person at the office alongside the flexibility to work from home; optimising the most productive work environment for you to succeed and deliver.

Responsibilities

• Support strategic planning and execution of omnichannel journeys through proficiency with omnichannel content strategy, channel, modular content and campaign execution
• Manage content lifecycle from planning through creation, approval, dissemination and evaluation, to support the delivery of omnichannel journeys
• Drive the planning, execution, and localization of omnichannel campaigns, including content creation and channel optimization, working closely with the Digital Marketing Lead and Brand Managers to enhance customer engagement and brand visibility.
• Serve as a key working partner for functions and stakeholders including affiliate marketing brand team partners, medical affairs, affiliate MLR review team, external agencies as needed, OSO, Content Factory, and others.

Essential Knowledge & Experience

• Experience in content creation, content localization and digital/omnichannel engagement within the pharmaceutical, life science industry or other highly regulated industries.
• Ability to understand the brand strategy and objectives, and translate the brand key messaging per target customer profile into tangible content pieces
• Excellent project management skills, attention to detail, a sense of urgency, and a solution-oriented mindset.
• Self-driven and capable of working independently while effectively collaborating with key stakeholders.
• Strong communication, presentation, interpersonal, planning, and time management skills, with fluency in written and spoken business English and proficiency in MS Word, Excel, and PowerPoint.

Preferred Experience

• Previous omnichannel content experience within the pharmaceutical, life science, FMCG and/or other content rich marketing industry, or advertising/marketing agency
• Proficient in working with external (digital) marketing agencies, including co-creating campaigns and overseeing delivery.
• Skilled in digital marketing activities, such as LinkedIn campaigns, social media, and search engine marketing.
• Experience with the Legal/Medical/Regulatory review process and local rules and regulations

Education

• Bachelor’s Degree, preferably MSc in digital marketing or communications or equivalent.

Additional Information

• This is a permanent full-time position.
• Position is based in Poland.
• This position follows our hybrid working model. Role requires a blend of home and minimum 2 days per week in our Warsaw office. Flexibility may be required in line with business need. Candidates must be located within a commutable distance of the office.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Beware of recruitment scams impersonating Astellas recruiters or representatives. Authentic communication will only originate from an official Astellas LinkedIn profile or a verified company email address. If you encounter a fake profile or anything suspicious, report it promptly to LinkedIns support team through LinkedIn Help

We are committed to maintaining a respectful and inclusive workplace.