Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue).
Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally.
Lead the omnichannel brand strategy and execution (B2B and B2C).
Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales).
Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs.
Manage the budget (sales forecast, price strategy, profitability of the brand, P&L, etc.).
Mobilize other departments (Commercial Teams, Medical Teams, Business Development Teams, Supply chain, Financial Controlling, etc.) and partner agencies to develop a broader business strategy and execution plans.
Influence advocacy brand plans.
Influence media and promotion plans.
Influence market research plans.
Influence commercial strategy.
Define clear messages to present to top management and accompany the teams in the preparation of meetings.
Lead the brand team. Spot, coach and develop talent. Foster empowerment by putting more emphasis on cooperation and employee satisfaction.
Innovate and unleash value from within.
Report to Brand Business Director of Blue Brands (La Roche-Posay & Cerave).
To be successful on the role you need to have
5+ years of experience in Marketing / Brand Management.
Sales / Digital / E‑commerce / Advocacy experience will be considered a plus.
3+ years of experience as a people manager.
Master’s degree in business management will be considered a plus.
Proficient English and Polish communication skills (written & verbal).
We Offer
Friendly and dynamic work atmosphere in diverse environment of the market beauty leader
Plenty of opportunities to grow – cross‑divisionally and functionally
Rich e‑Learning package
New Activity Based Working & sustainable office in the heart of the city
Dedicated Buddy from day one!
Attractive benefit package including: sports card, private health care, life insurance, pension package and internal boutique with a discount, product allocations and many more
