Informacje o stanowisku
As our Marketing Manager, you’ll be the driving force behind our marketing strategy and execution. You’ll bring fresh ideas and take ownership of initiatives that elevate our brand presence, engage target audiences, and drive business results. This role is perfect for someone who loves both: crafting strategies and getting things done.
Who you are
- youve spent 4-6+ years in B2B marketing, ideally at a software consulting or tech company;
- a strategic thinker whos equally comfortable rolling up your sleeves for operational tasks;
- data-driven decision maker with experience in performance marketing, analytics and lead generation;
- you have strong business acumen and think naturally regarding KPIs and bottom-line impact;
- you can put yourself in our clients shoes and understand their business challenges;
- you understand what makes B2B and B2C sales funnels tick, and how they differ;
- youre known for thinking differently and coming up with creative solutions;
- youve led teams before and genuinely enjoy helping others grow;
- youre proactive and bring a can-do attitude to everything you do;
- you thrive in a fast-paced environment where things are constantly evolving.
What wed like to see
- that you know your way around marketing tools like Meta Ads, LinkedIn Ads, LinkedIn Sales Navigator, Apollo.io, AdRoll, Twitter Ads, Google Ads, Quora Ads, Reddit Ads, Tag Manager, Analytics, Ahrefs, Zapier, Typeform, Albacross or Leadfeeder, HubSpot, Hotjar;
- a proven track record of successfully implementing multi-channel campaigns that drive measurable results.
- that you have a knack and practical knowledge of creating landing pages and A/B testing;
- knowledge and understanding of demand generation techniques, marketing automation solutions and analytics tools;
- youre an experienced pro when it comes to performance marketing, SEO, ABM strategies and sales funnel optimization
- you were born as a natural team leader and have proven experience in team leadership;
- solid budget management experience;
- that youre a people person, and youre great at building relationships across different departments;
- and of course, very good English skills (minimum B2 level)
Goals
We want you to focus on:
- Taking our marketing efforts to the next level by bringing fresh, creative approaches to our strategy
- Building and optimizing our lead generation funnel to increase the quality and quantity of MQLs
- Improving our marketing ROI through smart budget allocation and data-driven decisions
- Increasing brand awareness in our key market segments
- Implementing and measuring new marketing initiatives that align with current trends
- Creating a structured approach to marketing analytics and performance tracking
What extras can we offer:
- one-time home office bonus - 1000 PLN net
- Free medical care
- Flexible working hours
- Great people to work with!
Were happy to offer 100% remote work, but we also believe in the power of face-to-face collaboration. Wed love to have someone whod be open to spending some time in our office and working directly with our team.
Hey, before diving in, why not take a moment to review the process flow and timeline? There might be some essential info here for you, so its always good to be prepared!
The recruitment process will be made up of 4-5 stages. First, well take a look at your CV. If everything matches up you will meet with an HR person (for about 1h). It will most likely be Kasia. After this stage, therell be a recruitment task for the selected people (we will wait about 4-5 days for the results of your work). The 4th stage of recruitment will be a meeting with Adam (Executive Chairman), Kamil (Head of Sales) and Magda (Content Manager) - you will need to book about 2 hours in your calendar. We hope this will be the end of it because its a lot of work anyway. If its not, well arrange one more meeting between Adam and the best candidates. Sound like a plan?
Timeline: we would love to receive your CV by February 9! Are you still interested and would you like to know more? Keep reading!
As our Marketing Manager, you’ll be the driving force behind our marketing strategy and execution. You’ll bring fresh ideas and take ownership of initiatives that elevate our brand presence, engage target audiences, and drive business results. This role is perfect for someone who loves both: crafting strategies and getting things done.
Who you are
- youve spent 4-6+ years in B2B marketing, ideally at a software consulting or tech company;
- a strategic thinker whos equally comfortable rolling up your sleeves for operational tasks;
- data-driven decision maker with experience in performance marketing, analytics and lead generation;
- you have strong business acumen and think naturally regarding KPIs and bottom-line impact;
- you can put yourself in our clients shoes and understand their business challenges;
- you understand what makes B2B and B2C sales funnels tick, and how they differ;
- youre known for thinking differently and coming up with creative solutions;
- youve led teams before and genuinely enjoy helping others grow;
- youre proactive and bring a can-do attitude to everything you do;
- you thrive in a fast-paced environment where things are constantly evolving.
What wed like to see
- that you know your way around marketing tools like Meta Ads, LinkedIn Ads, LinkedIn Sales Navigator, Apollo.io, AdRoll, Twitter Ads, Google Ads, Quora Ads, Reddit Ads, Tag Manager, Analytics, Ahrefs, Zapier, Typeform, Albacross or Leadfeeder, HubSpot, Hotjar;
- a proven track record of successfully implementing multi-channel campaigns that drive measurable results.
- that you have a knack and practical knowledge of creating landing pages and A/B testing;
- knowledge and understanding of demand generation techniques, marketing automation solutions and analytics tools;
- youre an experienced pro when it comes to performance marketing, SEO, ABM strategies and sales funnel optimization
- you were born as a natural team leader and have proven experience in team leadership;
- solid budget management experience;
- that youre a people person, and youre great at building relationships across different departments;
- and of course, very good English skills (minimum B2 level)
Goals
We want you to focus on:
- Taking our marketing efforts to the next level by bringing fresh, creative approaches to our strategy
- Building and optimizing our lead generation funnel to increase the quality and quantity of MQLs
- Improving our marketing ROI through smart budget allocation and data-driven decisions
- Increasing brand awareness in our key market segments
- Implementing and measuring new marketing initiatives that align with current trends
- Creating a structured approach to marketing analytics and performance tracking
What extras can we offer:
- one-time home office bonus - 1000 PLN net
- Free medical care
- Flexible working hours
- Great people to work with!
Were happy to offer 100% remote work, but we also believe in the power of face-to-face collaboration. Wed love to have someone whod be open to spending some time in our office and working directly with our team.
,[shape the marketing strategy: define and execute marketing initiatives aligned with our business goals;, campaign excellence: create, run, and optimize multi-channel campaigns that truly speak to our target audience and drive high-quality MQLs;, analytics & insights: analyze campaign performance to understand what works and what doesnt, then use those insights to make smart decisions., website redesign: take charge of our website updates to improve the user experience and align with our branding efforts;, team leadership: lead and inspire our marketing team, helping them to grow and deliver great results;, budget management: keep an eye on our marketing budget and make sure were investing in the right places (optimal allocation and ROI)., cross-functional collaboration: work closely with our internal teams (sales, delivery, engineering and others) to align marketing with business priorities. Requirements: B2B marketing, Digital marketing, Performance marketing, Analytical skills, Lead generation, Budget management, Team management, Market analytics, SEO, ABM strategies, Meta Ads, LinkedIn, Google Ads, HubSpot, Hotjar, Testing Tools: .
Praca PoznańChief marketing officer PoznańSpecjalista ds. marketingu PoznańManager PoznańContent Manager PoznańAccount manager PoznańProject Manager PoznańProduct manager PoznańHR Manager PoznańKey Account Manager PoznańBusiness Development Manager PoznańPoznań - Oferty pracy w okolicznych lokalizacjach
