Join to apply for the B2B CRM Strategist (She/He/They) role at Accenture Poland

Who We Are

Accenture is a leading global professional services company that helps the world’s leading businesses, governments, and other organizations build their digital core, optimize their operations, accelerate revenue growth, and enhance citizen services. We offer solutions and assets across Strategy & Consulting, Technology, Operations, Industry X, and Accenture Song.

At Accenture Song, the combination of your ideas and the latest technologies has a chance to result in fascinating solutions. If these goals reflect your ambitions, this is your chance to stand out and face our challenges in the best way. For more information about Accenture Song Poland please visit our website.

The Work

As a B2B CRM Strategist, you will design data‑driven strategies that elevate customer engagement and deliver measurable impact for Client’s B2B channel. You will work with Client’s team to ensure the strategies are deployed and activated at market level and work with performance reporting for further optimization. Your focus will be refinement of lifecycle programs, tailored to buying groups, ensuring best‑in‑class communications across global journeys. We will also be working leveraging the Account‑Based Marketing (ABM) methodology to ensure building even stronger relationships.

• Develop CRM strategies and overarching messaging for acquisition, onboarding, retention, and loyalty, leveraging insights and MarTech solutions.
• Design customer journeys across touchpoints, aligning with global campaign frameworks and optimizing for personalization.
• Conduct content mapping to journeys developed and advise on new content to be developed for future campaigns.
• Partner with cross‑functional teams (data, creative, tech) to deliver integrated solutions that drive business outcomes.
• Generate actionable insights from data and performance metrics to inform strategy and optimize campaigns.
• Develop best practices & support global, local teams in delivering the best‑in‑class CRM experience.

What Youll Need

As a B2B CRM Strategist you will be a part of our team working for one of our clients. You will have an opportunity to turn your ideas into tangible journeys deployed across several markets. As a result, we’re looking for an experienced candidate with the following feats:

• 3+ years in CRM strategy or marketing consultancy, with proven success in B2B environments.
• Deep understanding of customer lifecycle management, segmentation, and personalization.
• Understanding of design & execution principles for account‑based marketing programs.
• Ability to embed strategies we build within Client’s context & tech stack & advisory how tech can reshape their marketing capabilities.
• Analytical mindset: Ability to work with data analyst teams but also interpret data, identify trends, and translate insights into actionable strategies.
• Comfortable working with senior stakeholders and cross‑functional teams in a global setting.
• Strong presentation and storytelling skills to influence decision‑makers.
• Fluency in English (C1).

Bonus Points If You Have

• Past or present exposure to Salesforce CRM Stack.
• Exposure to AI‑driven tools leveraged in marketing to drive personalization.
• Practical, hands‑on experience in areas such as prompt engineering to make your work more seamless.
• Broader ABM experience, fluency in creating frameworks for 1:1, 1:few, and 1:many communications targeting high‑value accounts.

What We Offer

• Permanent employment contract.
• Individual support of a People Lead and a specific path of professional development, as well as the possibility of a session with a Coach.
• A wide training package (soft, technical, and language training offer, access to the e‑learning platforms, Gallup test, GenAI training, possibility of co‑financing courses, and certification).
• Employee Assistance Program – legal, financial, and psychological consultations.
• Accenture employees eligible for the Employee share purchase plan automatically become eligible for quarterly dividends if they own company shares.
• Paid employee referral program.
• Private medical care, life insurance.
• Access to the WorkSmile platform (possibility of using a wide range of products and services, including the Multisport card).

What We Believe

Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law. All our leaders are committed to building a better, stronger and more durable company for future generations to create positive, long‑lasting change. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities. Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.

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