Develop and implement the go-to-market strategy of the brand across all channels on all the distribution scope, contributing to a seamless brand experience and maximized ROI.
Define the distribution strategy and associated business management plans for the brand and liaise with local and regional key stakeholders to securing buy-in and necessary resources.
Build and execute the activation calendar around the commercial plan for the BU, ensuring alignment with key trading moments and brand priorities, and coordinate strategies across accounts.
Work closely with Marketing teams to ensure brand image compliance for all activations.
Translate brand strategy into actionable account-specific marketing plans, incorporating deep understanding of market dynamics, account-specific needs and opportunities, and relevant category insights.
Provide data-driven insights and strategic recommendations to account leads regarding distribution opportunities, optimal product placement, pricing strategies, and promotional activities to identify new growth opportunities and improve sales performance.
Design and implement impactful trade promotions, activations, and events tailored to the specific needs of each assigned account to drive sales growth, market share gains, and improved retailer relationships.
Ensure that the activations are consistent with Brand strategy.
Continuously monitor and analyze performance metrics to assess the effectiveness of trade marketing activities and identify areas for improvement.
Strategize and arbitrate trade investments based on the brands priorities and ROI analysis, with the collaboration of KAMs.
Develop and maintain strong collaborative relationships with sales teams to ensure alignment between trade marketing activities and overall sales objectives.
Our requirements
Experience in trade marketing and creating activation campaigns.
Preferably experience in trade & activation excellence role.
First experience and understanding of omnichannel journey activation and consumer lifetime planning.
Good business relationship management and negotiation skills.
Strong project management abilities.
Creativity combined with analytical & problem-solving skills.
Fluent knowledge of English and Polish is a must.
WE OFFER:
Friendly and dynamic work atmosphere in the diverse environment of the market beauty leader.
Plenty of opportunities to grow - cross-divisionally and functionally.
#Learningneverstops mindset: wide learning and e-learning package.
Attractive benefits package including sports card, private health care, life insurance, pension package and internal boutique with a discount, product allocations.
Modern and sustainable office in Warsaw city center.
Community-engaged in Sports and CSR activities.
We are open for candidates with disabilities.
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