Senior UA Manager

Your responsibilities

• Web Campaign Optimization for Gaming (Priority Focus):
• Drive user acquisition efforts by leveraging your expertise in web marketing specifically tailored for gaming audiences.
• Implement best practices in search engine marketing (SEM), display advertising, retargeting, and web-specific strategies that resonate with gamers.
• Optimize web campaigns for gaming communities to maximize efficiency and player engagement.
• User Acquisition Strategy:
• Develop and execute comprehensive user acquisition strategies that encompass both mobile and web gaming channels.
• Tailor campaigns to target specific audience segments, demographics, and regions using a data-centric approach that appeals to gamers.
• Budget Management:
• Manage budgets with precision, optimizing return on ad spend (ROAS) while maximizing player acquisition.
• Make data-driven decisions to allocate resources effectively across web and mobile platforms, with a focus on gaming-specific channels.
• Ad Campaign Planning:
• Plan, launch, and oversee advertising campaigns on social media, mobile ad networks, web gaming channels, and other relevant platforms.
• Collaborate with creative teams to develop ads that capture the attention of gaming enthusiasts.
• Performance Analytics:
• Monitor campaign performance with a keen eye on key metrics such as conversion rates, click-through rates, cost per acquisition (CPA), and gaming-specific engagement metrics.
• Use insights to continuously refine strategies and improve campaign outcomes in the gaming sector
• Revenue Growth:
• Contribute to the company’s revenue goals by acquiring high-value players and optimizing both acquisition and monetization strategies specific to gaming.

Our requirements

• Proven Experience in Web Campaigns for Gaming: Demonstrated success in driving user growth through optimized web marketing strategies for gaming audiences.
• Data-Driven Mindset: Ability to interpret data, draw insights, and adjust strategies to achieve the best results.
• Multichannel Expertise: Knowledge of mobile and web advertising platforms, including gaming-specific channels, social media, SEM, and display networks.
• ASO & SEO Skills: Experience in aligning user acquisition strategies with ASO and SEO practices for increased organic growth.
• Analytical Skills: Strong understanding of key metrics such as ROAS, CPA, CTR, and gaming-specific engagement metrics.

What we offer

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and career advancement.
• A collaborative and innovative work environment with a team passionate about gaming.
• Flexible working arrangements and a focus on work-life balance.

Are you passionate about gaming and have a knack for driving user growth across both mobile and web platforms? We’re seeking a dynamic User Acquisition Manager who thrives in a fast-paced environment and has proven expertise in optimizing web campaigns specifically for gaming. Join our team to lead our user acquisition efforts, push boundaries, and make a direct impact on our growth trajectory.