Join to apply for the Route To Market (RTM) Junior Manager role at BAT.

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

British American Tobacco Poland has an exciting opportunity for a Route to Market Junior Manager in Warsaw. This role is part of the Traditional Trade Development team and will drive Route-to-Market strategy, optimize field execution, and lead cross-functional initiatives using data-driven insights. The role blends strategic thinking, collaboration, and agility in a dynamic, performance-focused environment that values ownership, innovation, and field impact.

Your Key Responsibilities

• Develop and implement RTM (Route-to-Market) strategies tailored to the traditional trade market and aligned with company business goals.
• Analyze market trends, customer behavior, and competitor activities to improve customer reach strategies.
• Create and roll out Service Packs for field teams to boost sales and service efficiency.
• Collaborate with support departments, training teams, Head of Sales, Field Force, Key Account Managers, and Category & Shopper Activation to launch programs and tools that support business KPIs.
• Identify and implement initiatives to increase product distribution using Image Recognition (IR) tools; monitor performance and suggest improvements.
• Prepare reports on RTM strategy execution, activity effectiveness, and performance of the BREP (BAT Sales Representatives) structure.
• Introduce corrective actions and recommend changes to the operational structure.
• Generate reports and analyses on safe driving practices of field teams (Ecologic Platform) and promote sustainable practices in field and sales operations.
• Manage customer segmentation processes and regularly update base data.

Qualifications

• Experience in project and team management in sales or RTM areas.
• Knowledge of analytical tools and systems supporting distribution, including experience with Image Recognition.
• Strong data analysis skills and ability to draw business conclusions.
• Excellent communication and organizational skills.
• Fluent in Polish and English – spoken and written.
• Willingness to travel across Poland for business purposes.
• Valid driving permit for market visits to retail points.

What we offer you

• A market leading annual performance bonus (subject to eligibility).
• A range of benefits varying by country, including diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan.
• Access to online learning platforms and personalized growth programs to nurture leadership skills.
• Continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do. We are committed to supporting individuals from all backgrounds and fostering a culture that thrives on internal advancement and continuous learning.

Seniority level: Mid‑Senior level

Employment type: Full-time

Job function: Sales, Distribution, and Marketing

Industry: Manufacturing and Tobacco Manufacturing

Location: Warsaw, Mazowieckie, Poland