Informacje o stanowisku

About Us

Parkalot creates software solutions (SaaS) that streamline the operation of modern workplaces: from parking and EV charger management to desk and meeting room reservations - all in one platform. Our products, Parkalot.io, Deskbooking.app and Poola.app support companies worldwide in hybrid work, delivering transparent data for decision-making and reducing operational chaos. For 9 years we have been building the product and marketing strategy for B2B products; we are looking for someone to continue and develop it.

Role Purpose

We are looking for someone to lead product marketing for Parkalot and Deskbooking: set growth directions (strategy) and execute the plan (execution) - combining traffic analytics, content creation, competitor analysis, search engine optimization (SEO) and paid campaigns (PPC).

Responsibilites

Planning

• Content planning for different stages of the sales funnel (top of funnel - awareness building, middle - education and consideration, bottom - sales finalization), keyword maps, pages and articles.
• Analytics: monitoring traffic and user behavior using tools (Google Analytics, Google Search Console, PostHog); formulating hypotheses, prioritizing initiatives and testing plans.
• Market monitoring, competition and target customer profiles (ICP); refining and evolving value proposition and messaging for different segments - building on existing foundations.
• Paid campaign (PPC), search engine (SEM) and social media strategy: goals, budgets, results attribution, experimentation frameworks.
• Aligning directions with product and sales teams; prioritizing initiatives impacting pipeline (prospect funnel).

Execution

• Content creation and editing (articles, case studies, landing pages, comparisons, emails); clear and precise communication of complex topics for a business audience.
• SEO: keyword research, on-page optimization, basic technical SEO actions and internal linking.
• Running PPC campaigns (for example Google Ads) - using analytical tools you optimize creatives, bids and landing pages.
• WordPress: publication, content architecture and analytics.
• Case study creation: client identification, conducting interviews, editing, approval and publication.
• Simple graphics in Canva/Figma (banners, infographics, PDFs). For more complex projects, collaboration with a designer on the team.

What we offer

• Hybrid work model and flexible hours; office located in Kraków.
• High level of autonomy and real influence on the product marketing roadmap.
• Benefits: Multisport card or Luxmed medical package.
• Non-corporate environment focused on results and user value.
• Company equipment (Mac).

Required:

• Minimum 2 years of experience in product marketing or growth marketing in B2B (e.g., SaaS applications).
• English language minimum C1 level (communication and content in EN).
• Analytical and research skills: independent research, data analysis using analytical tools (for example Google Analytics, Google Search Console, PostHog), drawing conclusions and recommending actions.
• Experience creating valuable content with SEO best practices in mind.
• Practice working with CMS (WordPress).
• Documented writing skills - portfolio/links to publications.
• Basic graphic design skills (Canva/Figma) - examples welcome.

Nice to have:

• Experience running paid campaigns (PPC/SEM).
• Managing company social media profiles (especially LinkedIn).
• Ability to conduct customer interviews (testimonials, case studies).
• Experience in sales enablement (materials supporting the sales team: comparisons, battle cards).
• Basic video editing (tutorials, short demos for campaigns).

Additional strengths

• Do you speak other languages - French, German? Do you have experience we didnt ask about but think would be useful? Tell us about it!

About Us

Parkalot creates software solutions (SaaS) that streamline the operation of modern workplaces: from parking and EV charger management to desk and meeting room reservations - all in one platform. Our products, Parkalot.io, Deskbooking.app and Poola.app support companies worldwide in hybrid work, delivering transparent data for decision-making and reducing operational chaos. For 9 years we have been building the product and marketing strategy for B2B products; we are looking for someone to continue and develop it.

Role Purpose

We are looking for someone to lead product marketing for Parkalot and Deskbooking: set growth directions (strategy) and execute the plan (execution) - combining traffic analytics, content creation, competitor analysis, search engine optimization (SEO) and paid campaigns (PPC).

Responsibilites

Planning

• Content planning for different stages of the sales funnel (top of funnel - awareness building, middle - education and consideration, bottom - sales finalization), keyword maps, pages and articles.
• Analytics: monitoring traffic and user behavior using tools (Google Analytics, Google Search Console, PostHog); formulating hypotheses, prioritizing initiatives and testing plans.
• Market monitoring, competition and target customer profiles (ICP); refining and evolving value proposition and messaging for different segments - building on existing foundations.
• Paid campaign (PPC), search engine (SEM) and social media strategy: goals, budgets, results attribution, experimentation frameworks.
• Aligning directions with product and sales teams; prioritizing initiatives impacting pipeline (prospect funnel).

Execution

• Content creation and editing (articles, case studies, landing pages, comparisons, emails); clear and precise communication of complex topics for a business audience.
• SEO: keyword research, on-page optimization, basic technical SEO actions and internal linking.
• Running PPC campaigns (for example Google Ads) - using analytical tools you optimize creatives, bids and landing pages.
• WordPress: publication, content architecture and analytics.
• Case study creation: client identification, conducting interviews, editing, approval and publication.
• Simple graphics in Canva/Figma (banners, infographics, PDFs). For more complex projects, collaboration with a designer on the team.

What we offer

• Hybrid work model and flexible hours; office located in Kraków.
• High level of autonomy and real influence on the product marketing roadmap.
• Benefits: Multisport card or Luxmed medical package.
• Non-corporate environment focused on results and user value.
• Company equipment (Mac).

,[ Requirements: Digital marketing, Growth marketing, B2B, SaaS, Google Analytics, Google Search Console, PostHog, SEO, WordPress, Canva, Figma, SEM, Pay-per-click, LinkedIn Tools: . Additionally: Sport subscription, Private healthcare, Free coffee, Free parking, Startup atmosphere, No dress code.

Praca Kraków

Product manager Kraków

Specjalista ds. marketingu Kraków

Chief marketing officer Kraków

Kraków - Oferty pracy w okolicznych lokalizacjach