MarTech Analyst/Consultant (She/He/They)- ICH Europe)

41_R00246455

Obowiązki

• Acting as the go-to MarTech expert, advising clients on technology strategies and overseeing the selection, implementation, and optimisation of their tech stack to meet business objectives.

• Leading technical assessments, configurations, and integrations to ensure compatibility with client systems, while enhancing efficiency and campaign performance.

• Collaborating with cross-functional teams to design custom MarTech solutions (e.g., Salesforce, Adobe) that enhance engagement, streamline workflows, and elevate digital marketing effectiveness.

• Developing automated workflows, segmentation strategies, and lead-nurturing tactics to foster meaningful customer journeys.

• Staying current on MarTech trends, bringing fresh ideas and approaches to our work.

Wymagania

• Impactful Projects: Work on transformative initiatives alongside industry leaders.

• Responsible Business Practices: Integrate responsible business into every aspect of your work, from servicing clients to upholding ethical standards.

• Collaboration with Leaders: Collaborate with experts in strategy, industry, business functions, and emerging technologies to co-create innovative solutions.

Oferujemy

• 3-5 years of experience in MarTech consulting, with expertise in tools such as Salesforce Marketing Cloud, Adobe, HubSpot, or similar platforms.

• A comprehensive understanding of digital channels and how they create cohesive, personalised marketing programs.

• Proven experience in managing complex technology projects from concept to implementation, with familiarity in Agile or similar methodologies.

• Proficiency in marketing automation, including workflows, segmentation, and lead nurturing to support customer journeys.

• Strong communication skills, with the ability to explain complex technical concepts to non-technical stakeholders at all levels.

Źródło: Accenture/Praca