Overview
The Manager CHC New Ventures is responsible for creating, leading, and launching new brands and categories within Polpharma’s Consumer Healthcare (CHC) portfolio internationally. This role develops consumer-driven strategies, builds differentiated global brands, shapes robust innovation pipelines, and executes multi-market launches. Reporting to the Head of CHC New Ventures, the Manager acts as the strategic owner for assigned brands/categories, ensuring alignment between global strategy and local execution, and collaborating across functions to deliver profitable market entries. This is a group-level role, operating across multiple markets and business units, with strategic impact on the entire organization.
Responsibilities
- Identify new growth opportunities and assess market potential to prioritize high-impact initiatives.
- Conduct in-depth analysis of market trends, unmet needs, and competitive landscape to shape a differentiated growth strategy.
- Establish a 5-year roadmap covering innovation, brand building, and market expansion.
- Provide strategic guidance to country teams for consistent execution, allowing flexibility for local adaptation.
- Lead ideation and co-creation with R&D, Medical, Regulatory, Packaging, Insights, and Marketing teams.
- Identify opportunities from adjacent categories, emerging science, and global trends.
- Prioritize and sequence launches for maximum commercial and consumer impact.
- Create global brand identities with clear, consumer-resonant positioning.
- Develop launch frameworks including brand guidelines, activation playbooks, and omnichannel campaign assets.
- Enable countries with training, creative assets, and toolkits for high-quality, consistent launches.
- Monitor post-launch performance and share learnings to optimize future rollouts.
- Build market entry business cases with go-to-market strategies and risk/benefit analyses.
- Facilitate knowledge transfer and capability building to accelerate launch readiness.
- Drive launch excellence through structured cross-market collaboration.
- Track performance across markets using KPIs and brand health metrics, implementing corrective actions as needed.
- Lead global campaign development with Communications, Digital, POS, and HCP teams.
- Build an international community for new brands/categories to align priorities, share learnings, and accelerate innovation.
- Serve as the global expert, integrating local insights into strategy and innovation planning.
What we can offer
- Employment based on an employment contract
- Training and development of professional competences
- Private medical care
- Lunch card 350 PLN net
- Life insurance
- Relocation package
- Employee Pension Program (after 3 months of employment)
- Co-financing for the Multisport card
- Cafeteria system (cinema, theater tickets, shopping vouchers, etc.)
- 1 additional day off
Our expectations
- Bachelor’s or Master’s degree in Business, Marketing, or related fields.
- 10+ years’ progressive marketing experience in Consumer Health, FMCG, or healthcare-related industries.
- Proven experience in category creation, global brand building, and multi-market launches.
- Demonstrated success in P&L ownership and delivering sustainable growth.
- Able to design and articulate a long-term growth vision for a new category.
- Skilled at delivering complex, multi-market launches on time and on target.
- Aligns diverse stakeholders across countries and functions.
- Expert in turning insights into impactful strategies and market-leading propositions.
- Responds quickly to emerging trends and market changes.
- Passionate about consumer healthcare and delivering meaningful impact to consumers.
- Entrepreneurial, proactive, and solution oriented.
- Resilient and adaptable in fast-paced, evolving markets.
- Hands-on leader who builds trust and empowers teams.
- Strong command of professional English.
- Open to business travel.
Seniority level
Employment type
Job function
- Business Development and Sales
- Industries: Pharmaceutical Manufacturing
