Overview

Local Marketing Manager - Poland at Merz Therapeutics. The role focuses on shaping and establishing our newly founded affiliate in Poland, translating global strategies into local actions.

Responsibilities

• Brand Strategy & Implementation: Develop and implement the marketing strategy for our product portfolio in Poland, including managing communication measures, performance analyses, and digital market presence.
• Market Entry & Positioning: Build and establish the brand in Poland while considering local market conditions and regulatory requirements.
• Local Marketing Planning & Market Analysis: Develop and execute the local marketing strategy and annual action plan, incorporating market trends, competitor analyses, and indication-specific aspects.
• KOL Management: Coordinate and lead KOL activities and demands in cooperation with the Medical Affairs team.
• Global Collaboration & Best Practices: Work closely with international marketing teams, exchange insights with Global and Regional Marketing, and utilize best-practice sharing for brand development.
• Budget & Revenue Responsibility: Plan and manage budget, revenue, and volumes to ensure profitable brand development.
• Trainings & Conferences: Plan, coordinate and participate in training events and conferences in close collaboration with internal and external stakeholders.
• Market Access: Consider market access opportunities to increase availability of products across patient population.
• Cross-Functional Collaboration: Work with Sales, Medical, and other relevant departments to implement effective marketing and sales strategies.

Your Profile

• Successfully completed studies in business, marketing, or a related field
• Several years of experience in brand management, highly preferred within the pharmaceutical industry or healthcare sector
• Experience with digital marketing strategies, e-commerce, and online channels
• Strong analytical, medical, and commercial understanding, as well as an entrepreneurial mindset
• Experience in product and project management with strong strategic and operational skills
• Excellent communication skills and ability to collaborate across functions
• Fluent in Polish and English with proficiency in MS Office applications and SAP
• Experience in either Neurology, Gastroenterology, OTC, or specialized hospital products is an asset

About Merz Therapeutics

Merz Therapeutics is a leading pharmaceutical company that helps people with movement disorders, neurological diseases, liver diseases and other health conditions regain their quality of life. We are a family-owned and value-driven company with 110 years of history and a global footprint in more than 90 countries. Our goal is to improve treatment outcomes for patients around the world.