- Research and identify potential clients through various channels (online platforms, databases, industry events).
- Identify potential leads from historical data base in CRM.
- Initiate contact with prospects via email, phone, LinkedIn, and other outreach methods.
- Qualify leads based on predefined criteria and schedule meetings for the sales team.
- Maintain accurate records of prospecting activities and lead status in CRM systems.
- Collaborate with sales representatives to ensure smooth handoff of qualified leads.
- Monitor market trends and competitor activity to identify new opportunities.
- Support marketing and sales campaigns with targeted outreach.
- CRM database analysis
Desired outcomes:
▪ Qualified Lead Generation
Identify and engage potential customers who match the ideal buyer profile.
Deliver a consistent flow of qualified leads to the sales team.
▪ Pipeline Growth
Expand the sales pipeline with new opportunities.
Ensure a healthy mix of short-term and long-term prospects.
▪ Initial Contact and Engagement
Successfully initiate conversations with prospects via email, phone, or social media.
Achieve high response and engagement rates from outreach efforts.
▪ Lead Qualification
Accurately assess prospect needs, budget, decision-making authority, and timeline.
Use qualification frameworks to prioritize leads.
▪ Appointment Setting
Schedule discovery calls or meetings for sales representatives.
Maintain a high conversion rate from outreach to scheduled appointments.
▪ CRM Accuracy and Activity Tracking
Keep detailed records of prospecting activities, lead status, and communication history.
Ensure data integrity in CRM systems to support forecasting and reporting.
▪ Market Intelligence
Gather insights on industry trends, competitor activity, and customer pain points.
Share findings with the sales and marketing teams to refine messaging and strategy.
▪ Collaboration with Sales & Marketing
Align prospecting efforts with current campaigns and sales goals.
Provide feedback on lead quality and outreach effectiveness.
▪ Performance Metrics Achievement
Meet or exceed KPIs such as:
Number of leads generated
Outreach volume (calls/emails)
Conversion rate to meetings
Lead-to-opportunity ratio
▪ Continuous Improvement
Test and optimize outreach strategies and messaging.
Stay updated on best practices and tools for prospecting
Join us in shaping the future of MAAG and be part of our exciting journey towards growth and transformation. Apply now and make a significant impact on our companys success.
MAAG Gear is a trusted provider of gear solutions for the cement and mining industries, with 110 years of history. With over 25 years of experience and formerly owned by FLSmidth, a leading mining and cement OEM supplier, MAAG is now under new ownership and is on a transformation and growth journey. We are an international company with sites in Winterthur, Switzerland, Elblag, Poland and Milano, Italy, and operations and activities across the globe.
Join us in shaping the future of MAAG and be part of our exciting journey towards growth and transformation.