Market Depth: Investigate what that business opportunity looks like in a specific market, geography and/or industry and determine what’s needed for market-led programs. Mapping market trends in a geography or industry to IBM offerings, sizing the market, and shaping market program strategies. Which segment of the market IBM should be addressed, why, with which offering(s) and what campaigns marketing will use to do it.
Audience: Explore specific market needs to improve global stories and work to create and tailor market-specific stories. Understanding: Finding, learning about and evolving our view of the ideal buyer in the geography or industry. Who the buying team is, what they care about, what they’re buying, how IBM is different and how we win.
Events planning and execution: Collaborate with other marketing and communications professionals to plan and execute relevant IBM-owned and 3d party events to promote IBM products and offerings, reach new clients and generate business opportunities.
Story and Content Localization: Work to localize relevant assets for local program needs and/or develop distinct content to support specific programs. What conversation buyers want to have and the best framework for how content will be created to deliver it. How the conversation will be delivered across the end-to-end journey, through which experiences and figuring out what gets the best results.
Marketing results measurement: Track marketing campaigns and event’s results. Work with the sales team to ensure all responses and leads (Client Interests) are followed up and converted to opportunities.
Wymagania
Bachelor or Master‘s Degree obtained recently
Understanding of demand generating marketing and marketing disciplines (events, digital marketing, social media marketing etc.)
Previous experience in marketing and performance management, customer experience, and/or customer service roles
Ability to think logically, to analyze pipeline and performance information and suggest corrective actions
Networking, negotiation and influencing skills with marketing and sales colleagues
Willingness to learn to communicate and collaborate across functions and geographies
