Coupa makes margins multiply through its community‑generated AI and industry‑leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why Join Coupa?

• Pioneering Technology: At Coupa, we’re at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
• Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
• Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.

Impact of Director, Product Marketing

Coupa’s Autonomous Spend Management vision is to build the network that powers the future of trade. This network is composed of buyers and suppliers. Coupa’s supplier solutions are designed to help suppliers find and engage buyers, connect and transact more efficiently, and get paid faster. The Director of Product Marketing will be responsible for the supplier side of this network, expanding upon Coupa’s existing supplier offerings such as Coupa Advantage and launching new products. Because when suppliers are successful, buyers are successful.

As a Director of Product Marketing at Coupa, you will play a critical role in driving the company’s growth by shaping the messaging, positioning, and sales enablement strategies for its AI‑powered spend management platform. Your ability to simplify complex concepts and craft compelling stories will empower sales teams, engage customers, and elevate Coupa’s market presence.

What You’ll Do

• Define and Evangelize Value: Deeply understand key personas, use cases, and value drivers to craft compelling product positioning and messaging that resonates with procurement and finance. This includes delivering impactful presentations at live and virtual events that inspire customers and prospects.
• Empower and Inspire Sales and Customer Success: Develop and manage a comprehensive suite of sales collateral and enablement materials. Deliver enablement programs in collaboration with the Enablement team to equip our sales and customer success teams to effectively communicate the value of Coupa’s offerings.
• Drive Strategic Growth: Influence product roadmap and drive GTM motions/campaigns in collaboration with Marketing, Product, and Sales, using market and competitive intelligence to inform decision‑making, build pipeline, increase adoption, and drive revenue growth.
• Build Customer Relationships: Engage directly with customers and prospects in the field to support deals, early access programs, gather critical market insights, and identify ideal customers for case studies, references, and champions.
• Influence Category Leadership Positioning via Analyst Relations: Lead analyst briefing messaging and content development in collaboration with the AR team and Product to strategize how Coupa can maintain and/or attain category leadership.

What You Will Bring to Coupa

• 8+ years of product marketing experience in B2B SaaS with a proven track record in driving messaging, positioning, sales enablement, and influencing product roadmap.
• Experience with supplier solutions and/or order‑to‑cash B2B SaaS companies.
• Strong analytical and decision‑making skills, able to diagnose business issues and resolve problems effectively.
• Experience presenting on stage to VP+ audiences, from small groups to large events, with the ability to dynamically engage and inspire audiences.
• Ability to gather intelligence from data, present findings and decisions by telling a narrative with the data, influence executive stakeholders, and execute independently on initiatives.
• Ability to work cross‑functionally, influencing and commanding respect across teams without direct authority.
• Must be able to switch regularly and rapidly between strategy and execution.
• Outstanding communication skills, both oral and written.
• Bring passion, energy, adaptability, and relentless determination.

Job Details

• Seniority level: Not Applicable
• Employment type: Full‑time
• Job function: Finance and Consulting
• Industries: Financial Services; Hospitals and Health Care

Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.

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