CRM Accelaration Lead
  • Warszawa
CRM Accelaration Lead
Warszawa, Warszawa, mazowieckie, Polska
Hays Poland
23. 9. 2022
Informacje o stanowisku

Opis stanowiska pracy

CRM Accelaration Lead
NR REF.: 1169206

Your new company
For our client, Shell – one of the largest oil and gas company - we are looking for CRM Acceleration Lead.

Your new role
We are looking for an in-market CRM Acceleration Lead, who will successfully implement and drive forward customer value growth in the PL market across shop & fuels. Overseeing E2E delivery from ideation to delivery to optimization and value tracking in market. The CRM Acceleration Lead will intelligently use a rich customer dataset, supplemented by contextual information to provide a connected and seamless experience across all touchpoints, so we can make each customer mission easier. The role will provide a variety of opportunities to curate & design communication journeys that progress specific business objectives whilst serving customers relevant content in their given need state. The Role & Responsibilities PL is a key Customer Back Digital Strategy Use case market with Loyalty/ CRM being a key value driver. The CRM Acceleration Lead is responsible for successfully implementing and delivering the Digital customer back strategy in market including:

  • Growing Total Active Customer Base
  • Growing shop sales/ Value contribution & value
  • Implementing a Connected Customer Experience via 1:1 Journey Orchestration
  • Lead CRM Agency Transition
  • The CRM Acceleration Lead will be working in close collaboration with the local Loyalty Acceleration Lead & CEE (Central Eastern Europe) CRM Acceleration Lead, ensuring a strong integration between CRM & Loyalty and a joint us success plan to deliver against the key projects of the Customer Back Digital Strategy in market. Detailed R&Rs:
    • Local Customer Back Digital Focal Point: Local global customer back digital focal point for CRM, overseeing local delivery and implementation of use cases. Leads successful E-2-E CRM use case implementation from ideation, activation and optimisation in joint & close collaboration with the Loyalty Acceleration Lead in market. Regular status updates & value tracking from local plans against targets.
    • E2E Project Lead for Connected Customer Experience (CCX): Responsible for successful in market deployment of the Connected Customer Experience (CCX) including:
      • Localisation of CCX strategy
      • Development of Customer Moments & Customer offers
      • Deliver successful CCX implementation & deployment in market
      • Track, optimize and scale up CCX in market
      • Manage project plan, resources, and delivery of plan
      • Grow TAC (Total Active customer base): Responsible for tactics to drive total active customer growth through re-activation and acquisition plans. Successfully lead the implementation of customer growth plans, from ideation to deployment to value tracking.
      • Drive Fuels & Shop integration & activation plans in market: Implement strong local Shop & Loyalty/ CRM offer in market to drive increased Shop sales penetration.
      • Lead CRM Future agency Transition
    • PL
    • Reports into the Global CRM Strategy Lead but placed in market
    • Placed on local Marketing Team working side by side with local Paylo & CRM Teams
    • Close collaboration with Loyalty Integrations Lead in market to achieve common output
    • No direct reports
    • Significant stakeholder management: Global & Local Marketing teams, agencies, insights, data & IT, Customer Service Centre

    What youll need to succeed
  • Passion about data driven marketing and customer first experiences
  • 3+ Years of experience in setting up and operating CRM, preferably within an Energy and or Convenience Retail space
  • Expert in key CRM strategies, customer journey development & test and learn frameworks to use a data driven approach to constantly optimise communications & engagements
  • Exposure to paid & owned marketing channels, comfortable working with wider marketing teams to deliver omni-channel campaigns
  • Proven track record of planning & executing marketing calendar plans, working with wider marketing teams to utilise CRM as a key vehicle to promote wider marketing agenda & realise business targets
  • Strong experience in project management and the ability to work collaboratively across function and with senior stakeholders to solve problems
  • Strong understanding of customer KPIs and approaches to tracking
  • Hands-on experience with CRM platforms preferred (Adobe, Capillary, Salesforce etc.)
  • Learner mindset & passion for new technology

  • What youll get in return

    • Multi-cultural working environment • Modern, dynamic and constantly growing business • Being part of an open-minded team, which does not stop in building successful business • Informal atmosphere and friendly cooperation – one team helping and supporting each other • Extensive and rich development program – wide range of courses and coaching • Flexible approach to way of organizing own work • Attractive benefits package including sport card, medical care, individual life insurance, company shares plan and PPK

    What you need to do now
    If youre interested in this role, click apply now to forward an up-to-date copy of your CV, or call us now.

    Mandatory legal footer to be added at the bottom of job description

    Hays Poland sp. z o.o. is an employment agency registered in a registry kept by Marshal of the Mazowieckie Voivodeship under the number 361.

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