Defining consumer profiles using personas/archetypes, frameworks, journey maps, and other effective frameworks.
You will champion consumer insight across the organization through continuous engagement with consumers, helping to develop the skills and confidence of the entire team.
You will synthesize diverse inputs and train the organization to translate abstract insights into concrete strategies and offerings.
Communicating consumer needs, principles, and designs through artifacts, presentations, and prototypes will also be part of your responsibilities.
Creating internal training and development programs to empower the business to lead and encourage cross-functional teams in exploring and understanding consumers experiences and unmet needs.
Wymagania
Your role will involve delivering insights using various techniques. For example, you will enable teams to assess the business potential of new ideas and successfully launch initiatives.
You will also quantify key business drivers and evaluate the sufficiency of plans to meet targets based on your models.
Furthermore, you will combine consumer insights with data in a visually appealing and intuitive manner to provide comprehensive and compelling business recommendations.
Oferujemy
BSc or MSc degree.
Experience in one of the following areas: FMCG business, eCommerce, digital agency, analytics, or research companies.
You are passionate and curious researcher with strong observational and analytical skills, along with a problem-solving attitude.
You can provide well-founded, genuine insights and strategic recommendations aligned with defined business objectives.
You have experience with a variety of research methodologies.
You excel at crafting compelling narratives that explain your discoveries, excite the audience, and optimally turn recommendations into reality.
You possess excellent written, visual, and verbal communication skills.
You have the vision to envision how things can be improved.
Proficient English.
The positions are available in Budapest or Warsaw, and willingness to travel is expected.
