ASO Manager

Your responsibilities

• Own creative testing processes across assigned titles, including setup, validation, tracking, documentation, and follow-up.
• Own keyword optimization processes across assigned titles, including research, implementation, tracking, and ongoing refinement.
• Monitor and analyze store KPIs such as CVR, installs, visibility, and organic traffic trends.
• Analyze paid and organic traffic interactions, with particular focus on organic performance and store impact.
• Prepare analyses and recommendation proposals based on store data, experiment results, and observed trends.
• Identify anomalies, risks, and emerging optimization opportunities.
• Execute metadata updates, asset uploads, and store changes accurately and on time.
• Work closely with Creative and other stakeholders to support store experiments and asset updates.
• Maintain structured documentation of experiments, keyword learnings, and store performance insights.

Our requirements

• Experience in ASO, mobile growth, digital marketing, performance marketing, or a related analytical role.
• Understanding of App Store and Google Play environments.
• Understanding of key store KPIs, including CVR, installs, visibility, and organic traffic.
• Experience with creative testing, A/B testing workflows, or experimentation processes.
• Experience with keyword research and keyword optimization for app stores.
• Ability to analyze performance data and turn it into clear recommendations.
• Strong attention to detail and high operational accuracy.
• Strong organizational skills and ability to manage multiple titles or priorities at once.
• Ability to work cross-functionally with Creative and other stakeholders.
• Experience working on mobile games, especially in the social casino genre.
• Hands-on experience with ASO tools, store intelligence platforms, or mobile market research tools.
• Understanding of how store performance connects with monetization, player intent, and game lifecycle.