We are looking for an Ad Operations Specialist (Publishing) to improve and expand the revenue generated by our traffic without sacrificing the user experience. We currently use a single partner agency but are looking to add more specialized partners and expand our in-house capabilities.
This role will continue developing our in-house capabilities to work directly with SSPs for both header and open bidding with the aim of increasing the revenue share while also getting the ability to run more experiments and get better insight from data. Our long-term goal is to have the majority of our traffic on our in-house offering.
Additionally, you will manage the relationship with existing partners, working with them to maximize revenue per session while identifying potential new agencies for different ad formats and markets to optimize our revenue further.
One of the elements of the position is to develop optimization strategies, collaborate across teams to align advertising with business goals and use data insights for decision-making. Your evolution not only advances the specialists career but also enhances the overall effectiveness of the companys AdOps team.
responsibilities :
Develop and execute an ad publishing strategy aligned with the business goals for both our in-house efforts and with our partners.
Provide detailed and insightful reports to management on the performance of programmatic and ad tech initiatives and provide recommendations for improvement
Utilise data-driven insights in collaboration with the product team to optimize ad placements, ad formats
Identify opportunities for growth and revenue optimization for the publishing business
Manage the relationship with our existing publishing partner to ensure we maximize our revenue per session and continuously improve the performance of ads placed on our properties through weekly and monthly meetings.
Identify and onboard new publishing partners specializing in different formats and geographic regions across
Troubleshoot technical issues impacting ad-serving performance in collaboration with our partner technical team
Continue the development of our in-house ad-serving capabilities by optimizing existing performance and establishing relationships with programmatic advertising partners, including demand-side platforms (DSPs), data providers, and ad networks.
Ensure compliance with data protection regulations (e.g., GDPR, CCPA) and industry standards in programmatic advertising
requirements-expected :
Bachelor’s degree in a related field or equivalent work experience
Practical implementation of advertising ecosystem providers such as GAM, OpenX, Xandr, Amazon, etc.
Advanced analytical skills
Understanding of web-tracking and ad-tagging technologies
Experience with Google 360 Suite (Google Analytics, GTM)
Knowledge of ad servers and digital ad technology
Understanding of programmatic sales solutions (DSPs, SSPs, Ad Networks)
Knowledge of HTML, CSS, and Javascript
Good command of English
Due to GDPR, you must be located in the EU
offered :
Contract type of your choosing - B2B or Contract of Employment (available only for candidates based in Poland)
The first contract will be signed for six months
Salary: 15 000 - 22 000 net PLN B2B or 12 500 - 18 000 gross PLN CoE
Work equipment such as a laptop or headphones
Flexible working schedule, fully remote or hybrid, with the possibility of working from our office location in Poland: Mikołajska St. in Kraków
Multisport card (if you are in Poland)
Training budget of 5000 PLN per year
Private medical care (if you are in Poland)
benefits :
sharing the costs of sports activities
private medical care
sharing the costs of foreign language classes
sharing the costs of professional training & courses
